DIY: Faux Metal Shell Necklace

September 5th, 2014 | By | No Comments

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As if you needed another reason to go shell collecting before summer officially ends…
Give your summer shell loot a place in your year-round wardrobe with a little epoxy, a chain and metallic spray paint. Read on for the how-to… (more…)

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#SWELLivin

September 4th, 2014 | By | No Comments

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One of the easiest things you can do to instantly de-stress or feel better, is by going outside and getting a breath of fresh air. Yes even if it’s hot and humid, or cold and rainy. Fresh air does a body and mind a whole lot of good. It’s a daily dose of fresh Vitamin O2. That tip’s been around for quite some time. (more…)

Meet Your Maker | Rusty Take a Tour Into Rusty's Legendary Shaping Bay and Design Studio

September 3rd, 2014 | By | No Comments

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While picking up a fresh batch of boards in Rusty San Diego, we got a behind the scenes look at his hall of fame board building operation, then met then characters in the brand new apparel design HQ for happy hour in Laguna Beach.

Skip straight to the Rusty USA Design HQ Tour in Laguna Beach

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Rusty Preisendorfer estimates he’s shaped over 40,00 boards. For 25 years, he worked on creating larger foam molds to shape bigger boards for bigger waves (and big dudes like him) (more…)

New at SWELL: Others Follow

September 3rd, 2014 | By | No Comments

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Notice something new at SWELL? We mean REALLY new. The creative and glampfire-worthy pieces are care of Others Follow. Made for the girl who creates her own path and doesn’t look to the norm for approval, the pieces incorporate elements of whimsy and adventure, without sacrificing versatility.
What hooked the SWELL stylist on the brand? The collection of ultimate layering long sleeves. Made with contrast piecing on the cuffs, they are perfect for transforming basic outer layers into statement pieces. Which means they most-certainly make our cool whether packing lists!
Browse our picks from Others Follow
Read on to learn how you can enter to win your favorite piece from Others Follow, today only… (more…)