Spotted in SWELL

July 21st, 2014 | By | 1 Comment

Look who we found sporting their SWELL this week…
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Blogger: The Bobbed Brunette | Get the Goods: Double Strap Tank (more…)

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SeaMade: Get Up, Get Out A series on surf, cross training and lessons on all things salty by guest blogger, Madison

July 20th, 2014 | By | 5 Comments

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The other morning I woke up at the witching hour of 3:15am. Even my usual playlist of Ludovico Einaudi couldn’t lure me back into dreamland. So by four I was up and brewing a mean grind of french pressed coffee and contemplating what to do next.

Being that it will still pitch black out, I got into some creative projects, like making collaged cards for friends & family. The last thing you want to do when you wake up early is get sucked into the interwebs of your computer. Next thing you know it’s 10am and all you’ve done is lay around, Pinteresting, tumblring, and online shopping…not that those aren’t fun but you can’t go wrong by starting your day with some movement.

So as my mug was drained and my caffeine buzz settled in, I hit the road to check out Encinitas by dawn. (more…)

Slice of Life | Mix It Up Guest Series by Stephanie Schechter

July 20th, 2014 | By | 1 Comment

mixed-prints

Life is all about taking risks – including fashion choices! This summer, bright and bold prints are very in, and there is no harm in mixing them up. While clashing prints is an unconventional concept, it can totally work with the right patterns, and the right attitude! Don’t be afraid to get creative; you’ll stand out for all the right reasons.
Pictured: Element Wrap Sweater | Lolli Bikini | One Teaspoon Shorts

Photo Tip | Rambo Estrada Follow the Light Finalist Explains the Effects of Shutter Speeds

July 18th, 2014 | By | 1 Comment

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Name: Rambo Estrada
Home: Mt Maunganui, New Zealand
Years shooting: Land – 7, water – 2
Instagram: @ramboestrada

RAMBO’S  SLOW SHUTTER TECHNIQUES
Generally with surf photos I shoot at around 1/1000th of a second to freeze the action for a crisp sharp image. But sometimes shooting at a slower shutter speed can give you some interesting results. (more…)