World Oceans Month: A Letter From John John Florence

June 17th, 2014 | By | No Comments

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Dear  SWELL,

I’m in the water, everyday. The ocean means everything to me, which is true for all surfers.

We live in the ocean and that also makes us witnesses to the threats our oceans face.  We see and experience the pollution, in the water, and on the littered beaches. (more…)

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Spotted in SWELL

June 16th, 2014 | By | 1 Comment

Look who we found sporting their SWELL this week….
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Blogger: Pretty Little Fawn | Get the Goods: Aztec Print Maxi Dress (more…)

A Slice of Life | De-stress Guest Series by Stephanie Schechter

June 15th, 2014 | By | 1 Comment

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This may surprise you – but this beach is not on a tropical island. It is however, within the subtropical zone… geographically speaking. And no, that’s not a Harlequin romance novel; it’s a Theories of Communication textbook. Clearly, I’ve been spending a lot of time nerding out lately. You see, the beach pictured here is actually my backyard at the extremely beautiful, yet extremely academically rigorous University of California, Santa Barbara. We just finished a grueling week of finals, and now I am back at home in San Diego for the summer. While this photo looks like – and quite literally is – a day at the beach, it is also a day in which I had several hours of class, and probably like, a million hours of studying. Luckily, while UCSB is on a super fast paced quarter system, we also are located right on the beach, so we have some pretty great opportunities to de-stress.
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SeaMade | Get Wet A series on surf, cross training and lessons on all things salty by guest blogger, Madison

June 14th, 2014 | By | 1 Comment

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You know those days where you have a lot on your plate but all you desire is getting in the water for a surf? But low and behold you show up and it’s flat and blown to smithereens. Suddenly your mind flashes back to your to-do list and excuses start flowing.  You just have to go for it though.

There has hardly been a time when I went surfing in less than ideal conditions and felt worse than before I went. No matter how tired you are or how many excuses you have, just getting in the water will recharge you and make you happy you went after all. Regardless of conditions, the ocean has a way of supporting us, so do what you gotta do, but don’t forget to get wet somewhere along the way.

HOW TO GET MOTIVATED ON LESS THAN IDEAL SURF DAYS: (more…)