3 Reasons to You Need the “Forget Me Not” At The Moment, It's The World's Best Board. Here's Why

September 4th, 2015 | By | No Comments

Parko, Owen, Dusty, Julian, Ace and Jeremy all surfed tricky Teahupo’o riding a pin-tail “Forget Me Not” Model by JS.  SWELL is a lucky stockist of this magic surfboard, and the legend keeps growing for reasons why you should add one to your quiver. Check it out in the SWELL Board Room.

1. Jeremy Flores Upsets Gabriel Media // Wins Billabong Pro Tahiti

Jeremy worked super hard coming back from a serious head injury his hard work has paid off. Jeremy surfed some super tough heats taking down Joel Parkinson, Kelly Slater, C J Hobgood and then an inform Gabriel Medina in the final. (more…)

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SWELL Sounds: Labor Day Playlist 2015 A Tropicool Take on Workin' for the Long Weekend

September 2nd, 2015 | By | No Comments

Enjoy SWELL’s hand-picked mix that will make you want to swiftly slip into chill mode. Make it count this weekend!


Friends of SWELL, enjoy SWIMM Band track: “Feels”


Who is “Grapes the Cat”? SWELL's newest surf brand and the boys who brought this life saver to life

September 2nd, 2015 | By | No Comments

Grapes the Cat involves a mysterious tail of the world’s best surfers and sharing the shenanigans they reaped around the world. Let’s just say keeping your phone charged was a clutch move when adding to the tale of that scapegoat named Grapes. So clearly this new style of portable usb phone charger is a necessity for any restless savage wandering the world and documenting scandalous mayhem.

Join the Ranks of Team Grapes:
Mick Fanning, Luke Rockhold, Atiba Jefferson, Owen Wright, Jefferson Atiba, Luke Davis, Corey Wilson, Balaram Stack, Evan Geiselman, Scott Wilson, Matt Finelli, Grady Brannan, Miles Kirchner, Tyler Hendley, Ian Crane, Ryan Perrings, Oliver Kurtz, Koa Rothman, Mark Powell, Yadin Nicol, Koa Smith, Alex Smith, and (more…)

Video: Anna Sui x O’neill Women’s Presenting fall boutique styles from the hottest style collab at the beach

August 28th, 2015 | By | No Comments

The Anna Sui for O’Neill collection is full of drama. Beautifully hand crafted touches add to the luxurious feel. Anna’s spring 2013 collection served as the starting point, with a print taken directly from her show and a few new prints inspired from her previous runway looks. The essence of Anna comes to life through details such as art nouveau motifs and her signature butterfly sprinkled throughout the collection.