Monday, December 29th, 2008

SURFRIDER URGES: REDUCE, REUSE FIRST. RECYCLE AS A LAST RESORT

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Rise Above Plastics is a new-ish Surfrider campaign, which hopes to bring attention to the problem of marine debris that is generated most typically by you and me and which you probably see floating in the line-up everyday. Other ocean junk tends to break down into its constituent elements in the ocean over time, but plastics are forever. They break down into smaller pieces of, well, plastic, all the way down to the molecular level - fish eat it, you eat the fish… you get the picture, and, ironically, the plastic.Recycling seemed to start as a “good” thing way back when, before drinks were dispensed in plastic bottles, but now often suffices as the knee-jerk, feel-good justification for picking up a few extra pallets of individual-serving water bottles. One of the original tenants of the Rise Above Plastics (RAP) campaign is that, “We all rely and use many forms of plastics each and everyday - but much of that use is a convenience choice, a choice that can be swayed toward the proper environmental path, often requiring no more effort on your part.” It’s not just flexing your purchasing power or exercising the right choice, it’s about a fundamental change in personal paradigm. The solution: Lead an “examined life,” turn off your automatic pilot to take a look at your actions that may affect the environment. Then ask yourself, “Is it worth it, to buy a plastic bottle drink versus one in a glass?” For me, the answer is a resounding no. I actively recycle SUPs that other people generate, but if I have to resort to recycling a SUP item that I’ve “created” because I chose to use it, then that’s a failure on my part. Recycling as a failure - think about that. Recycling as a last resort - act on that.

Even if 99% of all single-use plastics (SUPs) make it to the recycler (the hard part) and are actually recycled (the unknown part), we still have a monumental environmental waste problem (the tangible part). The dang stuff is produced in unbelievable volumes and just doesn’t go away. It takes energy and resources to create, ship and dispose of that bottle — a bottle that really only has a useful lifetime of 15 minutes — then it takes more energy and resources to render that same bottle into something else. Waste, followed by waste, and compounded by more waste. Lots of efforts put together just to produce and handle waste — efforts that, when realized as a waste, can and should be avoided.

Perhaps too abstract or radical a shift for the average Joe, but, like it or lump it, it’s where we all eventually need to be, and is the conceptual pillar of Rise Above Plastics — rise above the concept that single-use plastics are worth the price of the unseen repercussions of their use. Believe it or not, it’s a pretty easy change to make.

Now, with the economy hitting the skids, reports are showing that markets for recycled materials have died as well. Recyclable materials are sitting in piles, unused and unwanted — an ugly reality. Climb aboard the RAP train. Visit www.riseaboveplastics.org and help staunch the flow of garbage to the sea.

Scott Harrison is the Chairman of the San Diego County Chapter of the Surfrider Foundation.

Thursday, December 18th, 2008

TRESTLES SAVED! THE HIGHWAY TO HELL CRASHES!

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The Trestles toll road crashes today after the Department of Commerce upheld the California Coastal Commission’s objection to the proposed environmental nemesis of San Clemente. After years of debate and dedication from rightfully concerned residents, surfers, and environmental activists, the commission objected to the proposed project under the federal Coastal Zone Management Act on the grounds that the toll road was not consistent with the state’s coastal zone management program. Woot, woot! Read more about the Trestles Toll Road fight here. 

Wednesday, December 17th, 2008

SPEND 15 MINUTES AND SURF THE REST OF YOUR LIFE

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WOULD YOU SPEND 15 MINUTES, IF IT MEANT SURFING THE REST OF YOUR LIFE?

We thought you would. And the good news is you can. All across the country, surfers are facing access and environmental fights that fail to consider their needs and enormous impact. While fishermen and other recreational ocean users flex big muscle in courthouses and town halls, surfers get pushed aside a ’segment group.’ A minor hobby for punk kids - instead of healthy lifestyle for whole families. That’s because we let them. Go to www.surf-first.org and be a part of changing the impact surfers have on supporting their cases or saving their breaks.

Monday, December 15th, 2008

GLOBAL SURF BREAKS GET AN EARLY CHRISTMAS

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 In what is sure to be a monumental partnership in the race to protect surf breaks world wide, the Save The Waves Coalition and the International Surfing Association (ISA) have ljoined to launch the World Surfing Reserves program. “The ISA is very pleased to act as a catalyst in this new program,” said Fernando Aguerre, president of the International Surfing Association. “We’re not saving the waves for surfers, because we’re surfers. We’re protecting these special places as citizens of the world, because community surfing areas are not only an important part of the natural coastal environment, but they are increasingly an important part of local and national culture…” Dean LaTourrette, executive director of Save The Waves, explained that the ISA’s support was critical toward future efforts in reaching regional leaders where wave zones are located. “Without the grassroots support of local communities, we couldn’t move forward with this program.” Other key elements of the program will include the creation of a World Wave Sites Fund to finance signage, research, and campaigns for the protection of waves, and pending partnerships and endorsements with the Association of Surfing Professionals (ASP), National Surfing Reserves (NSR) Australia, United Nations Educational, Scientific and Cultural Organization (UNESCO) World Heritage Center, Global Heritage Fund (GHF), as well as other groups that will help support and implement the program worldwide.

Thursday, November 13th, 2008

Ever Try Planting a Tree??

My friends at Holiday Matinee are teaming up with Plant-It 2020 to help plant, maintain and protect indigenous trees worldwide! So instead of just sitting under a tree, or building a tree house, go here and learn how to buy a tree friendly organic cotton shirt where all proceeds go toward helping save our friends the trees!

Plant-It 2020

Monday, October 20th, 2008

WHAT??!! PLASTIC PATCH INVADES THE OCEAN

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Whenever I’m at the beach, I try to pick up a few pieces of trash on my way out of the water. It harms wildlife, pollutes the water, and looks nasty.   

But what about the trash we don’t see? I recently had a chance to hear Ximena Waissbluth from Surfrider Foundation’s Rise Above Plastics campaign and learn a bit about the North Pacific Gyre. A gyre is sort of a vortex produced by circulating ocean currents. The problem is that more plastic trash than ever is being dumped in our oceans and these currents have created a giant garbage patch (twice the size of Texas!) in the middle of the Pacific. This story has been around for a while, but considering the speed that the patch is growing, I wanted to bring it up again.

What can we do? The main thing is: reduce your consumption of single use plastics. That means using stainless steel water bottles, reusable grocery bags, etc. The more disposable plastic you reduce from your life, the less there is to end up polluting our beaches and seas. But be forewarned: you’ll be surprised how much single-use plastics are in your daily routine once you consciously make a decision to get rid of them.

Learn More:
http://en.wikipedia.org/wiki/Great_Pacific_Garbage_Patch

http://riseaboveplastics.blogspot.com/

http://www.youtube.com/watch?v=tnUjTHB1lvM

Tuesday, September 30th, 2008

ASK A DUDE: HOT JUGZ

From legends to liars, Billy Laity’s fan base runs the full spectrum. This week we hear from a desperate girlfriend who is torn between her jealous man and her love for sneaker sets. Of course, Billy knows exactly how she should clean up her act. And if you have a burning question that needs answering, please write to askadude@swell.com

Tuesday, September 16th, 2008

SAVE TRESTLES RALLY: 9/22 - DEL MAR

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Here we go again. Our recent victory for the protection of San Onofre could possibly be overturned! Surfrider Foundation is sending out an urgent plea for protestors to attend the next Coastal Commision Hearing on September 22 at the Del Mar Fairgrounds. Click here for more information.

Thursday, August 28th, 2008

HUG A TREE, SAVE THE OCEAN

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Your favorite eco site and ours, Treehugger.com, recently spread their arms around Propaganda HQ’s main man Vipe Desai during their profile on project BLUE. And as the exclusive online dealer for all project BLUE merchandise, our name and product shots were all over the place. Read the full article here.

Tuesday, August 26th, 2008

SWELL ARMY ATTACKS TRASH AT POCHE BEACH

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Swell stormed the beach at Poche this morning, fearlessly risking bacteria and staph infections to bring peace to a toxic San Clemente shore. As a thank you to the fine people of Poche Beach for allowing us to conduct a photo shoot on their compound, 12 Swell army members volunteered in a clean-up effort that resulted in 12 bags of trash, a vintage Obi Wan collectible, a pink dolphin and 3 condoms. Click here to view all the action at our Flickr page.