Jack’s Surfboards in Huntington Beach has partnered with San Diego County Crime Stoppers and the San Diego Police to increase the reward for information leading to an arrest in the Dane William’s homicide to $10,000. On January 26, 2008, the 23-year-old employee of Hurley International attended the Action Sport Retailers’ convention at the San Diego Convention Center. Dane was last seen at approximately 1:30 a.m. on Saturday morning leaving a local bar. His body was found three days later in a residential alley near 5200 Landis Street in San Diego. The cause of his death has still been undetermined. Anyone with information on his death is asked to call the Crime Stoppers anonymous tip line at (888) 580-TIPS.