Monday, June 29th, 2009

Deep Thoughts From: Team Rider Ryah Arthur

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Deep Thoughts, Swell’s new interview series, takes a look from the shallow-end at Billabong and Swell’s team rider, Ryah Arthur.

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Come back next Monday for more Deep Thoughts from the shallow end.

Tuesday, June 23rd, 2009

Jordy Smith Pulls the Best Surfing Move Ever

A rotating flip into a reverse 360. Boom.
Not only is O’Neill sponsored rider Jordy Smith one of the highest paid surfers in the biz, but now the South African also holds arguably the highest core score to be had: it’s what GrindTv calls “the most high-performance maneuver ever executed on a wave.” Behold…

Go here for another killer surfing photo of Jordy Smith

Feel like getting a little Jordy style? Check out the Jordy Smith signature gear 

Saturday, June 20th, 2009

Bar Refaeli Graces the Cover of July Esquire.

This one might be Barred from school…
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Bar Refaeli wasn’t spotted wearing Hurley this time, or any other clothes for that matter. The Hurley model can be found, au naturale may we add, on the cover of this month’s Esquire magazine. Although this time she’s dressed in marker instead of Hurley gear, we’re pretty sure no one is complaining! Kind of makes you wish you were an artist now, huh? Write On Bar!

Wednesday, June 3rd, 2009

Rub Kelly Slater All Over Your Bod

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Sounds like a dream come true for every scantily-clad coed that roams the sands of the US Open. Or for those who battle for the coveted Miss Transworld spot every month, in search of true pro surfer-filled love. It’s a Kelly Slater edition of one of Kiehl’s body lotions, and it’s about to have every desperate housewife oiled up in its glory. As for the rest of us? Lets just say I’d like to smell like Kelly Slater’s salty lotion just about as much as I’d want to get sprayed in the face with Michael Jordan cologne. Sorry Kelly, I hope you understand where I’m coming from on this one–nothing personal, really.

Saturday, May 30th, 2009

How to Look Good in Pictures

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Ever wonder how professional models ALWAYS look good in pictures? Besides the fact that most are insanely gorgeous/ thin/ have great hair/ yada, yada, yada… they know what looks good in photos, and what doesn’t. So just in time for prom pics and summer vacation photos, we decided to share a little insider knowledge about how to look smokin’ in pictures–even if you’re not Giselle.

Some picture perfect posing tips:

-Try something different. A foot movement or hip pop can create a whole new look.

-Put on a new face and practice it in the mirror. Practice showing emotion through your eyes when you are smiling or not. Try and connect with the other side of the camera.

-Look both ways. Don’t be afraid to pose looking away from the camera. Great shots often come when you are looking away (either with your eyes or when your head is turned).

-Be flexible. Pose with a knee bent for the most flattering look. (Avoid that bowlegged look at all costs!)

-Nixs on the ‘80’s. Look at an ‘80’s prom picture. Look closer. See that? Everything there, that’s what you want to avoid.

More of a visual learner? Check out how the Swell girls get it done for some inspiration.

Wednesday, May 20th, 2009

East Coastin Tour Send Off for the Dude and His White Van

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Swell’s most colorful (in terms of nail color and personality) surfer is embarking on an East Coast escapade; surfing, stylin’, and living in a white van down by the river (or wherever he can get away with really). Swell sent him off today with a sparkly banner, clean and freshly stickered van, and two economy-sized boxes of Cheez-Its. 

Read on for more pics and good stuff. (more…)

Monday, May 11th, 2009

Roxy Swim Is The Most Searched Surf Brand On AOL

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Looks like the rest of America is finally catching on to the fact that Roxy bathing suits are the cutest in all the land. According to AOL, Roxy is their number one searched surf brand, and the sixth most searched swim brand in general. Check out Swell’s full line of Roxy swim right here.

Friday, April 24th, 2009

Get Spotted in a Leopard Print Bikini

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(Image/ Popsugar)

What could have been mistaken for a rap video still…turned into something fierce and ready to pounce! It’s a jungle out there, so even if your derrière isn’t harder to miss than an Michael Jackson at a playground, you’re still sure to get spotted in the crowd with this leopard print bikini. We can only imagine the Pervert Flannel guy on the Cougar Hunter getting his guns out in a bright tank to catch this one. 

Get it Kim Kardashian’s leopard bikini at Swell

Thursday, April 16th, 2009

Swoosh, There It Is: New Nike 6.0 Kicks

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Spread the word: Nike 6.0has launched at Swell. And unlike our competition, we went waaaaaaaay deep on styles and selection. As one of the most innovative action sport shoe makers around, Nike 6.0leads the scene with the sickest team, dopest designs, and freshest features. But don’t just take our word for it, see for yourself right here.

Thursday, April 16th, 2009

See Erin Wasson’s Apartment on The Selby

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Photo: Todd Selby

Browsing through the Selby today, I came across RVCA’s face and designer Erin Wasson’s Manhattan apartment. The Selby is a website featuring photographs, paintings and videos of interesting people and their creative spaces. Erin Wasson’s creative place highlights her signature leather-studded and lace street style in a downtown open loft. Her favorite part? The amber lights. Mine? Hands down the vintage-looking city bike propped up against the wall of sketches. Interested scoping out the RVCA designer’s eclectic pad? Get a glimpse here.