September 21st, 2012 | By | 2,766 Comments

URT -The Original Tide Shirt

Looking for a niche new brand that transcends mainstream surf with a quirky coastal vibe, then URT is for you. Created by a couple of lifeguards who are skilled in the art of body womping, barking like sea lions, and staying tuned in with the tide… URT shirts are the whole package.

Co-Founder Ian URTnowski created truly functional clothing by printing a tide chart inside every top. You’ll never again miss that pumping incoming tide push, full moon night sessions, or even a grunion run. These guys are soo amped on pinnipeds that they printed a tee with the layout of Bin Laden’s compound that was stormed by SEAL Team 6.

Ian and co-founder Dougie Mann keep the residents of Coronado Ca active with body surfing contests, sand digging comps, and costumed surf-a-thons. Check out the whole line of URT shirts and get SWELL’s “seal of approval.”

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