12.14.2010– SANTA BARBARA, Calif. — Surfer, Shaper, Artist, Tyler Warren joins the Simple sneaker company as an athlete and brand advocate. His art and lifestyle caught the eye of the marketing team at Simple and they’re amped on tapping into Warren’s keg of creativity for their global branding initiatives.
Will Pennartz, Simple’s marketing manager stated: “This isn’t a typical athlete sponsorship though; we are inviting Tyler into the brand for a chance to impart some of his vision and insight onto our sneakers.”
You’ve seen Warren’s work in various surf industry publications like: The 2010 Rip Curl Pro Search event poster, Shelter Surfshop logos, The Laguna Surf Gallery, and The Surfing Heritage Museum. He also shapes a custom line of surfboards under Hobie’s label.
24 yr old Tyler currently calls Dana Point, Calif his home, but pioneers a new wave of artistic surf expression in cities like: Honolulu, Sydney, Paris, Tokyo, and all over the US. He is pumped to team up with the like-minded team at Simple.
“What initially attracted me to the Simple brand were the shoes, but then I got the chance to learn more about the passionate group of people behind these sneakers that truly care about what they’re doing,” said Tyler Warren. “I’m stoked for the chance to work with this talented group and couldn’t be more excited to one day see someone wearing shoes influenced by my artwork.”
Check out SWELL’s current selection of Simple sneakers here, and more art by Tyler Warren by clicking his art above.Thank you for visiting the Swell blog. Visit us on www.facebook.com/swell for more exclusive fan offers, giveaways and more.