Timing is everything. Time marches on. Making great time. We could go on, but we want to keep our job. In any case, Rip Curl is enjoying their moment in time (sorry) as their best selling Ultimate Oceansearch watch is being featured on the wrist of Matthew McConaughey in the ad for his latest film “Fool’s Gold.” The poster can currently be seen on Page 9 of this week’s issue of People Magazine, and on the bedroom walls of Eighth Grade girls across the nation.Thank you for visiting the Swell blog. Visit us on www.facebook.com/swell for more exclusive fan offers, giveaways and more.