The Action Sports Industry lost an icon in fashion and lifestyle today. Jonas Bevacqua, co-founder of the Lifted Research Group passed away in his Laguna Beach home today at the age of 34. He coined the powerful mantra “Underground Inventive, Overground Effective” which united the many voices in Southern California’s skateboard, surfing and hip hop culture.
Jonas was a driving force of positive energy, and will be missed all around the world. Here’s a short video profiling his unique world-view that inspired so many and made LRG no.5 on Entrepreneur Magazine‘s list of the top 500 fastest growing companies.