August 10th, 2008 | By | 841 Comments

NEW TO SWELL: FEW

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For a company of few (ha ha) words, their styles send a huge message. FEW New Zealand has become a surf apparel staple abroad, and is on track to do the same in the US. And it’s easy to see why. Focusing on bold colors and prints paired with classic and sexy silhouettes, they’re making a major impact on fashionistas who recognize less is more. Intrigued? You should be. And if you want to know more, we strongly recommend picking up two or three pieces to get their whole story. If you look closely, you’ll find hidden messages about their philosophy built into each garment. Better move fast though, ’cause it looks like their secret is already out.

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