You probably won’t recognize his name, but you certainly know his handy work. Not to mention, Mother Ocean likes to think of him as her prodigal son. Meet Olaf Lohr, the main man behind Surfrider’s stellar membership drive.

Whenever you see a Surfrider sticker, email or newsletter, Olaf is the one who’s directing the creative distribution. As Membership Manager, O is on the hook for securing new members and keeping current one’s happy. So as you would imagine, much of his job is handshakes and smiles—and action sports loves him for it! Originally from Chemnitz, Germany, O hit Orange County in the late 90’s when he worked for a dot comer that provided technical support to Surfrider. After meeting the crew and volunteering at a few of their fundraisers, a position emerged that had O’s name written all over it. Already aware of his hard work ethic, Surfrider eagerly welcomed him aboard. (Which further proves what we’ve been saying all along: internships/volunteering = open doors.) (more…)

Alexandra Cassaniti has been known to follow the sun. “When things go wrong,” the 26-year-old designer says, “I think, where in the world is it summer right now? I’m going there!” But since the launch of her eponymous line of accessories in March, Cassaniti has made summertime a year-round privilege, hemispheres be dammed. (Click here to read the rest of the article on FOAM Magazine.com)

FOAM’s relaunch party went down this past Tuesday at the Surf Gallery in Laguna Beach. As you’d expect, the crowd was hot and so was action. (Seriously, there was no air conditioning). Rochelle Ballard, Kassia Meador, the Gudauskas trios, and Donovan Frankenrieter were among some of the elite to soak up the free drinks, sushi and atmosphere. Click here to view the photos on our Flickr account.

Looking for a little more leg room? Look no further. Our new fall dresses come fully loaded with excellent mileage. And don’t forget to check out our accessories package for custom styling.

For songwriter Priscilla Ahn, moving out west meant making it big.

Priscilla Ahn speaks just like she sings, in a voice that’s sweet, hopeful, and full of life. The singer-songwriter is home in the LA apartment she shares with her boyfriend, taking a break between road gigs to promote her breezy debut album, A Good Day. The set of mellow, acoustic guitar-laden, love-and-life songs just came out on Blue Note, the legendary jazz imprint that nurtured Norah Jones to blockbuster status. Though it’s the one label Ahn always though would be perfect for her, the contract, the tours, and the press are all a big surprise. “I didn’t expect anything at all,” she says modestly. The 24-year-old beauty is just happy to be making a career of music. “I feel really lucky that I’m able to make enough dough to just do this,” she says. (more…)

(Written by Elizabeth Park for Foam)

Mark Whalberg is slated to play Koby Abberton in the Hollywood biopic Bra Boys, due out next summer (produced by Brian Grazer and directed by Russell Crowe). Whalberg wishes he were as cool as Koby. The upcoming film, and documentary of the same name, (released last year to film festivals, and coming out on DVD in early May), is the story of the Australian Maroubra beach gang known as the Bra Boys, led by Sunny Abberton and his brothers Koby and Jai. Since the doc’s release, their notorious tale-tragic, heroic, complicated- has been sensationalized by the media and fans alike, and repudiated by local police. (more…)

(Written by Zoe Buck for FOAM)

Instead of relying on supermodels or celebrity spokeswomen, the ever-innovative, Irvine-based clothing label Element Eden commissions so-called Advocates to both represent the brand and inspire its loyal customer base.

The newest woman to hold that distinction is Spain’s Pepa Prieto, who makes madcap sprawling drawings and exuberant bright paintings. Her energetic work recalls a child genius on a doodling binge, but Prieto herself is playful and grounded. In touch with her inner kid, but most decidedly a girl- power role model.

We had Zoe Buck try and figure out what makes Prieto tick. (more…)

The long awaited new digital edition of FOAM Magazine has launched, and it’s their best issue ever. Even their therapist thinks so.

If FOAM magazine was an actual living, breathing girl, we’d marry her and have dozens of cute cata-fashionlog babies. The amount of love they have given us in their new issue is monumental. Take a deep breath fans, the scans in this post are long and plentiful. Be sure to click on the images for more information. (Featured above: Billabong India Dress, Volcom Day Glow Dress, Roxy Skipper Dress.) (more…)