The wheels that turn the project BLUE machine are gaining greater momentum each day, especially now with the relaunch of their website, betruetoblue.com. Better, stronger, faster, BLUE round two features extensive coverage of Surfrider events and victories, ways to get involved in and around your community, in-depth product images and descriptions, and wouldn’t you know it; fast links to buy all your BLUE gear right here on Swell. Did you know that we’re the exclusive online dealer here in the US? We are, and we’re beyond stoked to play such a huge role in the success of this tremendous cause.Thank you for visiting the Swell blog. Visit us on www.facebook.com/swell for more exclusive fan offers, giveaways and more.