Yeah, they’ve got your number alright. Electric Eyewear and L*Space swim have become the first in action sports to team with iPhone in what is sure to be an explosive trend in product marketing. Featuring screen cleaner “episodes” that depict their latest merchandise, the campaigns can be downloaded for free by filling out applications in the “lifestyle” sections at both iPhone’s and iTune’s app store. (L* Space’s campaign can also be downloaded to your Blackberry or desktop.) Thanks a lot guys. We were just thinking we didn’t have nearly enough distractions in our lives.Thank you for visiting the Swell blog. Visit us on www.facebook.com/swell for more exclusive fan offers, giveaways and more.