We’d been wondering what that funky ticker on Rvca’s homepage was all about. Turns out they were counting down the minutes to the third re-launch of their website. Smooth, creamy and easy to spread, their new viral digs are something moms and kids can finally agree upon. (Bet you didn’t know that were sponsoring MMA fighters, either.)Thank you for visiting the Swell blog. Visit us on www.facebook.com/swell for more exclusive fan offers, giveaways and more.