If you haven’t already heard on CNN, NPR or Club Jenna, our Summer 2008 catalog dropped last week. Big, big props to our warehouse crew for working those non-stop 48 hours getting the shelves ready, and then another 72 hours fulfilling all the new orders. We thought they we’re going to bitch but we promised them Pinkberry and Red Bulls, and they went straight to work. You might notice a few changes with this latest catalog, namely the size, the introduction to our new W/O line and Alt_Brands section, and the profile on legendary North Shore lensman Jim Russi. One of the biggest names in the game, Russi has been at it for over 30 years and is responsible for some of the most memorable advertising campaigns in surfing’s history. Probably best known for his longtime role with Roxy, Russi has also served as Senior Staff Photographer for all the major US surf publications. We were lucky enough to have him shoot all of the featured action shots, including the cover seen above. Be on the lookout for a Q&A with Russi in an upcoming post.
