Archive for the ‘CHECK IT’ Category

April 20th, 2014 | By | 7 Comments

Slice Of Life | Meet Winifred, the Pinniped! Guest Series by Stephanie Schechter

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After class on Thursday, April 3, 2014, the waves were pretty flat, so I went for a paddle at Campus Point, not expecting the experience of a lifetime. I was just cruising, paddling and catching some baby waves when this California Sea Lion pup decided to come say hello! I first noticed her swimming along, and took a couple pictures, feeling lucky to be able to see such a beautiful creature in its natural habitat. When she came up to the nose of my board, I was surprised that she was so brave. The moment she clambered aboard, my mind was blown! I knew she must have been unwell, because she was quite a young pup to be away from her mother, but she didn’t seem injured or sick! I coaxed her back into the water but she hopped right back onto my board, cuddling and nuzzling up to me, as if I was her mother. A young boy and his father saw me, and paddled out. They too were excited, and the boy even asked me, “are you a mermaid?!” They were also kind enough to use my camera to take a picture of me with the pup (my selfie attempts weren’t working out so well)! When the young boy paddled up to my board, approaching the pup, she growled at him, and waddled over to me for safety. The boy and his father went in to look for help, but no one of authority was around!
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March 3rd, 2014 | By | 12 Comments

Behind The Scenes: March 14′ SWELL Style Photoshoot Bikini season in Laguna Beach. Celebrating Spring in new sunny styles

THE 2014 SPRING STYLE GUIDE -Gone sunning in Laguna Beach. Take a break from the cold and dive
into bikinis, bold colors, cropped neoprene, and Spring Festival finds. Let the sol searching begin…
See all the Spring styles at swell swell.com/Womens-March-Catalog

February 27th, 2014 | By | No Comments

#SWELLivin

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I’ve seen a certain quote circulating around a lot lately. I don’t know who said it, but it is a 100% certified, amazing truth. “Travel is the only thing you buy that makes you richer.”

Yes, yes it is. Think back on some of your best stories, memories, laughs, pictures…my bet, is the majority of them have something to do with travel. Whether it was a weekend road trip or three weeks in South Africa, getting out and seeing what this big ‘ol amazing world has to offer is one of the more amazing and exhilarating things you can do.

If your idea of travel happens to involve a board that incurs a rather hefty baggage fee, well then let’s say that type of travel hits the jackpot. Surf trips get you in the water, give you a ton of exercise, and are great for your mental and physical health. Yes, even if there is an obnoxious wave hog in your group. Or a boat of them following you wherever you go.

So, my theory is this: if travel is the only thing you buy that makes you richer, well then, a surf trip is like winning the lotto.

…which is always a great excuse to go on one.
- Guest Blogger, Rebekah Steen
Want More? Check out more #SWELLivin Posts
Learn more about the #SWELLivin blogger, Rebekah, and check out her blog here

February 19th, 2014 | By | 6 Comments

Inspiration LA: JJ Wessels – Matix Ambassador A conversation over musty vintage clothes? 'But I Like it!"

Gabe Clement and JJ with the "Inspiration LA" one-off tee that was printed during the event.

SWELL: Hey JJ, thanks for taking some time to talk to us. “Inspiration LA” is pretty awesome and somewhat overwhelming for me, It’s my first year at the event. Have you been to the event before this year? How has your experience been so far?

JJ: I’ve been coming to the event since it started really, I was invited by Rin Tanaka. One of my friends, Brian Bent, was featured in a book that Rin published, and I think thats how I met him. It’s been the best event so far, definitely the best turnout. It’s something I wouldn’t miss. it’s something where I’m like “Inspiration is coming up! when is it? where is it?” type thing. (more…)