Archive for the ‘Trend Alert’ Category

September 17th, 2013 | By | 2,300 Comments

Fall ’13 Trends: Vegan Leather

Cute & fuzzy animal lovers rejoice, vegan leather is on the rise this season. Faux leather has migrated from boots and bags to the main event. This season, expect to see large doses of the animal-friendly fabric, covering everything from trims to tanks. Not the vegan type? You’ll still dig two features faux has over the real thing: wash-ability and a reduced footprint (on your wallet). We love the edge it adds to otherwise girly styles and silhouettes…making for a perfect (and sometimes perforated) balance.
Shop the trend: Faux Leather
Pictured (left to right): Perforated Leather Tank / Billabong Vegan Leather Dress / Billabong Faux Leather Shoulder Fleece

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September 9th, 2013 | By | 614 Comments

Back To School In Style.

Brandon_swell stuff
Click through for a few choice street style pics from the SWELL College Ambassador Team… (more…)

August 4th, 2013 | By | 4,009 Comments

Your Back To…Style Guide Has Arrived!

The Back To…Style Guide has officially shipped out!
Let the Summer send-off party begin. Time to get back to boots, backpacks, and layers. Back from vacations, and back to the grind. Back to empty beaches and adventures ahead. Shot alongside lions, tigers and Spanish-style squares, the guide showcases surplus stapes, 70′s flares, the best back to…bags, and piles upon piles of top trims. Along with new Fall style, the guide delivers up a few extras this season, including model tips and recipes, and an art print by Goldfish Kiss writer/artist/blogger, Rebekah Steen.

If you haven’t already spotted your in your mailbox, you can check out the digital edition for favorite new looks for Summer-to-Fall style:

Watch It: Get a behind the scenes look at the making of the Back To…Catalog below…

July 31st, 2013 | By | 2,581 Comments

Sneak Peek: Swim 2014 Trends

Bikinis, babes, and bedazzled?! That’s right: 90′s, Jennifer Lopez denim jacket, troll doll tummy, bedazzled swim. It’s one of our favorite (and most flashy!) trends we spotted at the Miami Swim show this past week. Curious to see what else you can expect to see on the beaches next year? Read on for the list of top swim trends for 2014…
(Pictured above: Beach Riot Designer, Nicole Hanriot)