Archive for the ‘Trend Alert’ Category

October 28th, 2013 | By | 2,168 Comments

Introducing: The SWELLtorialist Street Style Finds from SWELL Stylist, Kylie

Welcome to our new style series, the SWELLtorialist. Follow SWELL Stylist, Kylie on her search for fresh outfit inspo around Southern California. Then re-create the looks with her favorite “get the look” picks. First stop: around the Orange County yard…

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September 17th, 2013 | By | 2,399 Comments

Fall ’13 Trends: Vegan Leather

Cute & fuzzy animal lovers rejoice, vegan leather is on the rise this season. Faux leather has migrated from boots and bags to the main event. This season, expect to see large doses of the animal-friendly fabric, covering everything from trims to tanks. Not the vegan type? You’ll still dig two features faux has over the real thing: wash-ability and a reduced footprint (on your wallet). We love the edge it adds to otherwise girly styles and silhouettes…making for a perfect (and sometimes perforated) balance.
Shop the trend: Faux Leather
Pictured (left to right): Perforated Leather Tank / Billabong Vegan Leather Dress / Billabong Faux Leather Shoulder Fleece

September 9th, 2013 | By | 616 Comments

Back To School In Style.

Brandon_swell stuff
Click through for a few choice street style pics from the SWELL College Ambassador Team… (more…)

August 4th, 2013 | By | 4,692 Comments

Your Back To…Style Guide Has Arrived!

The Back To…Style Guide has officially shipped out!
Let the Summer send-off party begin. Time to get back to boots, backpacks, and layers. Back from vacations, and back to the grind. Back to empty beaches and adventures ahead. Shot alongside lions, tigers and Spanish-style squares, the guide showcases surplus stapes, 70′s flares, the best back to…bags, and piles upon piles of top trims. Along with new Fall style, the guide delivers up a few extras this season, including model tips and recipes, and an art print by Goldfish Kiss writer/artist/blogger, Rebekah Steen.

If you haven’t already spotted your in your mailbox, you can check out the digital edition for favorite new looks for Summer-to-Fall style:

Watch It: Get a behind the scenes look at the making of the Back To…Catalog below…