Archive for the ‘WOMENS STYLE’ Category

February 20th, 2014 | By | No Comments

It’s Here: The Billabong Bikini Truck, Powered by SWELL! Announcing the Launch of Our First-Ever Bikini Pop-Up Shop

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Welcome the Billabong Bikini Truck, Powered by SWELL
…coming to a beach near you!

Ooh, shiny things! Something shiny that delivers a bikini boutique to you? Even better. Introducing, the Billabong Bikini Truck, Powered by SWELL!

Hitting the road for the first time this Spring, the vintage Airstream turned bikini pop-up event will host a retro-inspired showroom full of our favorite Billabong bikinis, mobile lounges, an accessories garden, photo booth, giveaways, and more. (more…)

Thank you for visiting the Swell blog. Visit us on www.facebook.com/swell for more exclusive fan offers, giveaways and more.
February 19th, 2014 | By | 4 Comments

Inspiration LA: JJ Wessels – Matix Ambassador A conversation over musty vintage clothes? 'But I Like it!"

Gabe Clement and JJ with the "Inspiration LA" one-off tee that was printed during the event.

SWELL: Hey JJ, thanks for taking some time to talk to us. “Inspiration LA” is pretty awesome and somewhat overwhelming for me, It’s my first year at the event. Have you been to the event before this year? How has your experience been so far?

JJ: I’ve been coming to the event since it started really, I was invited by Rin Tanaka. One of my friends, Brian Bent, was featured in a book that Rin published, and I think thats how I met him. It’s been the best event so far, definitely the best turnout. It’s something I wouldn’t miss. it’s something where I’m like “Inspiration is coming up! when is it? where is it?” type thing. (more…)

February 18th, 2014 | By | 2 Comments

Wish We Were Here: Todos Santos

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Vacation Inspiration: Style inspired by places we’ve been, and beaches we’re wishing we were at now.
Today’s Vacation Inspiration comes from Todos Santos, Mexico…
After Monday’s unexpected clouds hovering over our otherwise perfect holiday beach weekend, we were reminded that California weather can be fickle. So we’re dreaming of a place with sunnier skies and (nearly) guaranteed bikini weather: Todos Santos, Mexico.

On the packing list (pictured clockwise from top left):
* Krochet Kids Backpack: Don’t bother bringing a suitcase. Everything you need (a handful of bikinis and a few essentials) should fit into this bag. A bonus: Each unique, crochet piece from Krochet Kids helps to create sustainable economic development programs that support holistic growth of individuals and communities within developing nations.
* Vans Shades: Add a pop of style with a cat eye. And because they’re $12, your vacation won’t be ruined if you lose them in the sand.
* Lace Top: Wear it as a beach cover-up or going out top.
* Straw Hat: Keep the shade off your face and the wind in your hair.
* Shandlas: The sandal/shoe hybrid. Perfect for packing light.
* Element Shorts: A great pair of cut-offs are always on the packing list
* Beach Riot Bikini: Make it a handful of Beach Riot bikinis since this will comprise about 95% of your wardrobe.

…wish we were here!

February 15th, 2014 | By | 2 Comments

SeaMade: Surfing 101 | Fins

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What’s in a fin? Aside from being those knifey things that stick out of your board and slice through the water (and hopefully not your skin), there are a lot of components to fins. Here are a few basics to focus on when deciding on a fin system for your board: (more…)