Archive for the ‘STYLE’ Category

February 25th, 2015 | By | 17 Comments

Meet Your Maker | Issa De Mar Melissa Jasniy Tells Us How Her Love for the Sea Inspired Her Swim Brand


SWELL: We heard it all started in a tiger painted ice cream truck! Can you elaborate a little more on how Issa De Mar came about? Is the truck still open on the North Shore?

MJ: You heard right! Yes, Marissa & I started by hand sewing each suit and selling it out of our tiger painted ice cream truck turned mobile store called ‘Roam Hawaii’ with our two other good friends Cassandra Rull & Brooke Dombroski. (more…)

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February 19th, 2015 | By | 86 Comments

KR3W Rights Refused: Charles Peterson A Short Film by Riley Blakeway

Our good mate Riley Blakeway just released an insane video about acclaimed Kurt Cobain photographer Charles Peterson. His KR3W Rights Refused rockumentary delivers an introspective video that serves as a preview of the collaboration as well as an introduction to Peterson and his scope of work. (more…)

February 13th, 2015 | By | 15 Comments

Employee Style: Valentine’s Wishlists


See which SWELL employees take the cake in Valentine’s styles, songs & stories (more…)

February 9th, 2015 | By | 21 Comments

Day in the Life | Francesca Aiello Founder of Frankie’s Bikinis Tours Us Through Her Malibu Abode

We met up with Francesca (of Frankies Bikinis) at her beautiful home in Malibu, where she graciously offered to show us some hot-spots and gave us a sneak peek into a day in her life. We started off our morning by chatting over a cup of green tea and as Frankie flipped through a vegan cookbook, we asked her a few need-to-know questions for our readers… (more…)