Archive for the ‘STYLE’ Category

May 28th, 2015 | By | No Comments

Girls Stealing Shirts: Vintage Rusty Models Showing How to Style Cropped Guys Shirts this Summer


Over a million of these insta goddesses’ fans agree that they know their “shirt” when it comes to summer style. Our friend from Rusty Mr. Mitchy Hayes let the girls go wild with some aftermarket flair on his precious vintage Rusty Wayside tees, thank you for capturing this eye candy Mitch!

Follow these lady legends  @aldensteimle @bhollyb @erikaangel_ and @becclane

Lean how to customize your own crop top out of any tee from a SWELL Stylist here

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May 15th, 2015 | By | No Comments

Trunk Talk: SWELL Buyer Ollie Edwards Meet the Man Who Hand Selects Your Favorite Surf Styles

Watch our new Australian buyer Ollie chop it up about the joys of being a buyer in the streets of NYC. Ollie joined the SWELL team in October, knows how to get his hands on the world’s best boardies and surfs pretty good too.

Enjoy his cheeky babble and check out his Trunk Talk Picks

Ollie Edwards Trunk Picks


May 8th, 2015 | By | No Comments

Big Sur Day Tripping: Gorda to Nepenthe 3 Must-Stop Central Coast Classics for Surf and Supplies


Colton Gabe and Chase made a mission to test drive SWELL’s new gear and see the best Big sur had to offer in a day. Here’s what the boys concluded was the go-to route for scoring is style.

MILE 43: Gorda Fuel Station

The first outpost north of the San Luis Obispo County line lies the most expensive gas in the United States… and the spendiest beer to go with it. In a pinch you can pick up a 6-pack of local firestone beer for a mere $16 and gas is upwards of $10/gal. but a post-surf coldie is priceless.

swell sample-37

MILE 49: Sand Dollar Beach

The most consistent sandbar set-up in Big Sur, Sand Dollar offers up tons of rippable empty  peaks just below Plasket Creek Campground. A day pass runs ya $15 these days, but it grants you access to every Ca park for 24 hrs. The Campsite is an epic place to pitch a tent among the redwoods,backpackers, Cal Poly students, and all kinds of road trippers. (more…)

April 21st, 2015 | By | 20 Comments

Festival Style | Stagecoach Outfit Guide SWELL Photo Assistant 's Picks to Get Styled-Out for the "Mane" Stage

Festival season is still upon us and although Coachella has gone and past we still have a summer full of great music and even better style! Stagecoach may not be as well known for its fashion—but trust me when I say there’s still a “festival look” befitting this awesome country music filled weekend.  Our photo assistant MacKenzie is sharing her 3 must have looks to guide you through this festival season:

Headliner: Tim McGraw: “Someday you’ll be looking back on your life at the memories; this is going to be one of those nights.”

Day 1: My first outfit is an all American girl look. I wanted to stay sweet and southern, while still being boho-chic. A romper is the perfect festival outfit when you are dancing the night away front row to your favorite song. My 3 must haves include flirty florals, statement sunglasses, and of course a pair of good ol’ cowgirl boots.

Celebrity fashion inspiration: Maddie & Tae and Kacey Musgrave’s.

Stagecoach_1_1             Get the Look: SWELL Romper, Statement Necklace and Killer Sunnies.

Headliner: Miranda Lambert

 “Mama’s broken heart.” (more…)