Archive for the ‘WOMENS STYLE’ Category

June 15th, 2014 | By | 40 Comments

A Slice of Life | De-stress Guest Series by Stephanie Schechter

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This may surprise you – but this beach is not on a tropical island. It is however, within the subtropical zone… geographically speaking. And no, that’s not a Harlequin romance novel; it’s a Theories of Communication textbook. Clearly, I’ve been spending a lot of time nerding out lately. You see, the beach pictured here is actually my backyard at the extremely beautiful, yet extremely academically rigorous University of California, Santa Barbara. We just finished a grueling week of finals, and now I am back at home in San Diego for the summer. While this photo looks like – and quite literally is – a day at the beach, it is also a day in which I had several hours of class, and probably like, a million hours of studying. Luckily, while UCSB is on a super fast paced quarter system, we also are located right on the beach, so we have some pretty great opportunities to de-stress.
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June 14th, 2014 | By | 45 Comments

SeaMade | Get Wet A series on surf, cross training and lessons on all things salty by guest blogger, Madison

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You know those days where you have a lot on your plate but all you desire is getting in the water for a surf? But low and behold you show up and it’s flat and blown to smithereens. Suddenly your mind flashes back to your to-do list and excuses start flowing.  You just have to go for it though.

There has hardly been a time when I went surfing in less than ideal conditions and felt worse than before I went. No matter how tired you are or how many excuses you have, just getting in the water will recharge you and make you happy you went after all. Regardless of conditions, the ocean has a way of supporting us, so do what you gotta do, but don’t forget to get wet somewhere along the way.

HOW TO GET MOTIVATED ON LESS THAN IDEAL SURF DAYS: (more…)

June 12th, 2014 | By | 54 Comments

#SWELLivin

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I just got back from a trip that involved over 22 hours of in air flying time, each way. And what’s one of the first things I did when I got home? Started thinking of where I want to travel next.

There’s just something about traveling somewhere new, whether it’s within driving distance, or across the globe in a country where you don’t even write in the same alphabet, that is invigorating, exhilarating, inspiring, and educational. This is a combo that is quite addicting. In a great way. (more…)

June 11th, 2014 | By | 42 Comments

New at SWELL: Issa De Mar

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We’re constantly on the search for a solid suit. One that doesn’t slip in the surf or stretch out after one season. One that mixes into our bikini wardrobe seamlessly and that follows through with the promise of “swim”-ability. Introducing THAT suit….the bikini version of the Little Black Dress from Issa de mar.
Born on the North Shore of Oahu, and raised in a tiger painted ice cream truck turned mobile marketplace, Issa de mar has finally made its way to SWELL. For designers Marissa Eveland and Melissa Jasniy, surfing, sewing and creativity is as much in their bones as there is salt in their hair. And needless to say (but we’ll say it anyways), their bikinis follow suit.

Shop Issa de mar swimwear at SWELL

Read on to learn how you can WIN a bikini from Issa de mar, today only. (more…)