Archive for the ‘WOMENS STYLE’ Category

November 5th, 2013 | By | 322 Comments

Outfit Inspo: The Desert Fox

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Add  touch of whimsy and sun-scorched warmth to the season with kits inspired by adventure and Southwest outposts. Cozy up to western style year-round with our favorite printed knits. Embrace the look with carefree silhouettes, earth tones and tanned leather.

Get the Look:
*Start with a printed knit, preferably earth-toned. The cozier the better.
*Add a maxi skirt, bohemian dress or beach pant.
*Top with a pair of tall boots or moccasins.
*Balance soft lines with native-inspired hardware.

Shop the Trend: Desert Fox

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November 1st, 2013 | By | 194 Comments

DIY: Boot Organization

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We love boots…tall ones, short ones, heeled, flat, ankle booties…all of them. But when it comes to closet space, that feeling is not mutual. Especially when it comes to tall boots. Here’s one idea on how to fix that… (more…)

October 30th, 2013 | By | 370 Comments

How It’s Made: Frye


Killer boots, man. Ever wonder how they got that way? If we’re talking Frye Boots, the answer is hours, upon hours of precise cutting, hand-stitching, weathering, dying…maybe even a run-in with a blow torch. A total of 190 steps goes into each pair. It turns out, they don’t just roll out of bed looking the way they do. To keep them looking their best, check out Frye’s leather care guide. After all of that prep work, it’s little wonder that these beautiful booties come backed with a warranty. Yes, a warranty, on boots. They’re good. Almost too good.
Watch It: Check out the video for a behind the scenes look at how your boots are made.
Win It: We’re giving away a pair of Frye Boots! Enter HERE, today only.(Ends midnight, 10/30)
Wear It: Check out SWELL’s curated selection of classics and fresh cuts from Frye: Shop Frye Boots
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October 29th, 2013 | By | 232 Comments

Weekend Recap: Ambassadors Living #theSWELLlife

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Foam shakas, pool parties and SWELL style. Read on to check out what a few members of the SWELL ambassador team have been up to this past week… (more…)