Archive for the ‘WOMENS STYLE’ Category

May 10th, 2014 | By | 3 Comments

SeaMade: #CityWild Essentials Stories of native wanderings by blogger, Madison

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CityWild has been an extraordinary journey. Between hiking 10 miles from the countryside to the beach of Malibu, to the actual production, the whole trip was an amazing process. The entire crew learned so much about outdoors trekking, surfing, and even style. Here’s a behind the scenes glimpse at the products we loved. After all, you can’t go CityWild in Los Angeles without some stylish layers….
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May 5th, 2014 | By | 3 Comments

Behind The Scenes: May 2014 Catalog Photoshoot SWELL Models Hit the High Desert to Show Off Summer Styles

The SWELL crew took to the desert is search of sun scorched earth to show off the hottest summer styles. The Mohave Desert brought us early season tan lines, the salty hair, the sand-filled pockets with models Merillia and Natazha (more…)

May 5th, 2014 | By | 32 Comments

Spotted in SWELL

Look who we found sporting their SWELL this week….

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Blogger:  The Pearl Oyster | Get the Look: Silk Dolphin Short
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May 4th, 2014 | By | 147 Comments

A Slice Of Life | Surf Bikinis Guest Series by Stephanie Schechter

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Every spring, female surfers face a major challenge. No, not finding a lineup that isn’t blown out by 11am… but finding some bikinis that actually stay on while surfing- that still look, you know, cute! There are plenty of bikinis out there dubbed “Surf Swimwear,” but often times their fabric is stiff, their cuts are unflattering, and behold: they STILL fall off. Personally, I have found that for bikini bottoms, cheeky cut, seamless suits actually stay on, and flatter the form of any body type! Of course, for women who want to look awesome while remaining modest, there are plenty of seamless cut full coverage bottoms, which also flatter all shapes and sizes! As far as tops go, coverage can be key. Really, finding tops that stay on while surfing truly depends on body type. As a surfer on the bustier side, I have found that the more coverage and support, the better. Usually sports bra style tops stay on the best, but it is definitely not worth sacrificing style… Fortunately, there are some super rad brands that make some pretty rad tops that provide plenty of sporty support!
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