Archive for the ‘STYLE’ Category

September 2nd, 2015 | By | No Comments

SWELL Sounds: Labor Day Playlist 2015 A Tropicool Take on Workin' for the Long Weekend

Enjoy SWELL’s hand-picked mix that will make you want to swiftly slip into chill mode. Make it count this weekend!


Friends of SWELL, enjoy SWIMM Band track: “Feels”


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August 28th, 2015 | By | No Comments

Video: Anna Sui x O’neill Women’s Presenting fall boutique styles from the hottest style collab at the beach

The Anna Sui for O’Neill collection is full of drama. Beautifully hand crafted touches add to the luxurious feel. Anna’s spring 2013 collection served as the starting point, with a print taken directly from her show and a few new prints inspired from her previous runway looks. The essence of Anna comes to life through details such as art nouveau motifs and her signature butterfly sprinkled throughout the collection.



July 24th, 2015 | By | No Comments

Follow the Light Finalists | Quinn Matthews The Path and Passions of Local Lensman and Follow the Light Finalist


Local  up and coming Orange County surf photographer Quinn Matthew just joined the ranks of the Follow the Light Foundation Finalists . FTLF helped launch the carers of past winners like Chris Burkard, Corey Wilson, Todd Glaser and dozens of Staff Photographer in the industry  The most prestigious award in surf photography is announced on Tuesday 2/28 at 7pm at the Shorebreak hotel.  Come witness history amongst the biggest names in surf as the 5 finalists present their slideshows of awe-inspiring surfscapes.

We caught up with Quinn to discover what drove the guy to put down his board and pick up a camera

What is it about your photography that you strive to make special and unique?
I want my photos to be impactful and leave an impression on the viewer. I want to create an image that clearly conveys an attitude or brings a subtler scene to attention. I try to put a lot of emphasis on a strong composition and creative light to make my photography stand out. (more…)

June 18th, 2015 | By | No Comments


SWELL’s best surf brands convened on another party wave bender at our local neck-breaking shorey in honor of the new American themed beach gear cranking on SWELL. Special thanks to Kalani Robb and the Catchsurf crew, Globe, Roark, O’neill and Volcom. Film: Lugo