Archive for the ‘WOMENS STYLE’ Category

March 19th, 2015 | By | 13 Comments

Meet Your Maker | Pacific & Driftwood Designer and CEO Christian Cox Takes Swimwear "Beyond The Beach"

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SWELL: Tell us a little about Pacific & Driftwood….what sparked you to start creating swimwear?

Christian Cox (CC): I was working as the Associate Designer for a luxury womenswear (RTW) brand when the thought crossed my mind to start my own swimwear co. I had gone on Christmas vacation to the Caribbean and before heading out of town I was trying to find a new bikini. I didn’t really love anything I was finding and wanted something with a little more edge, something fresh, and something no one else would be wearing. So I came up with my own design, and then cut and sewed it in my bedroom.

While on the vacation (more…)

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March 6th, 2015 | By | 50 Comments

Baja Step Offs Luke Forgay Captures An Epic Session at the PeMex Plant

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on the last soid west SWELL in north baja, I Drove across the border with Cameron Faris and South African Native Frank Solomon to chase the swell and weather. (more…)

February 25th, 2015 | By | 14 Comments

Meet Your Maker | Issa De Mar Melissa Jasniy Tells Us How Her Love for the Sea Inspired Her Swim Brand

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SWELL: We heard it all started in a tiger painted ice cream truck! Can you elaborate a little more on how Issa De Mar came about? Is the truck still open on the North Shore?

MJ: You heard right! Yes, Marissa & I started by hand sewing each suit and selling it out of our tiger painted ice cream truck turned mobile store called ‘Roam Hawaii’ with our two other good friends Cassandra Rull & Brooke Dombroski. (more…)

February 13th, 2015 | By | 8 Comments

Employee Style: Valentine’s Wishlists

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See which SWELL employees take the cake in Valentine’s styles, songs & stories (more…)