Archive for the ‘WOMENS STYLE’ Category

December 8th, 2013 | By | 256 Comments

Meet Your Maker | Lovers + Friends

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Sparkles, sex appeal and a touch of edge…just a few reasons why we heart Lovers + Friends. The LA-based brand is for go-getters and fun-seekers, so we can most-certainly vibe with this one. So off to Los Angeles to meet the woman behind this oh-so-SWELL brand, Raissa… (more…)

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December 7th, 2013 | By | 167 Comments

SeaMade: Big Sur

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You know it’s time for a road trip to nature when your eyes start sporadically twitching from starting at a screen too much. Which is exactly what a couple of my best friends and I did last week. I hopped on board to Big Sur with staff photographer at Surfline Billy Watts and his girlfriend Jessica for an amazing week of camping, waves, hiking, and relaxing. It was the best vacation a burnt out college student like me could ask for right before finals. The sun blazed, the winds howled offshore, the beer never stopped flowing, and the beaches refreshed our tired bodies. To follow is a highlight reel of our trip, which really does not do the trip or Big Sur justice. The place is frikin’ amazing. Do yourself (and tired eyes) a favor and get there ASAP.
Pictured: RVCA Hat | Billabong Fleece
Photo: @billywatts
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December 6th, 2013 | By | 248 Comments

DIY: Driftwood Chandelier

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When the weather in Southern California drops below 50, it’s officially time to break out the Christmas decor and dish out some ‘nog. All fun and games…until New Years rolls around and you’re in for the foggy post-holiday break-down. So this year, try adding festive accoutrement that will last beyond that tray of rock-hard sugar cookies. Idea #1: The Driftwood Chandelier. Get the how-to after the jump. (more…)

December 3rd, 2013 | By | 349 Comments

Meet Your Maker | Stone_Cold_Fox Travels, Stone Cold Foxes (and Pugs) with Cydney and Dallas

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New at SWELL, Stone_Cold_Fox adds vintage lace and Bowie flares to some of the most figure-flattering and feminine silhouettes we’ve ever seen. Try on the the Stardust jumper and you’ll see what we mean – it’s full-on mega babe status…babe-alicious, Baberaham Lincoln, etc.  To celebrate the arrival of the line at SWELL, we met up with best friends/SCF Founders Cydney and Dallas to talk about the line and the foxes behind it. Read on for the interview + take a photo tour of their new downtown loft office… (more…)