Archive for the ‘New at SWELL’ Category

February 19th, 2014 | By | 6 Comments

Inspiration LA: JJ Wessels – Matix Ambassador A conversation over musty vintage clothes? 'But I Like it!"

Gabe Clement and JJ with the "Inspiration LA" one-off tee that was printed during the event.

SWELL: Hey JJ, thanks for taking some time to talk to us. “Inspiration LA” is pretty awesome and somewhat overwhelming for me, It’s my first year at the event. Have you been to the event before this year? How has your experience been so far?

JJ: I’ve been coming to the event since it started really, I was invited by Rin Tanaka. One of my friends, Brian Bent, was featured in a book that Rin published, and I think thats how I met him. It’s been the best event so far, definitely the best turnout. It’s something I wouldn’t miss. it’s something where I’m like “Inspiration is coming up! when is it? where is it?” type thing. (more…)

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February 18th, 2014 | By | 22 Comments

Wish We Were Here: Todos Santos

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Vacation Inspiration: Style inspired by places we’ve been, and beaches we’re wishing we were at now.
Today’s Vacation Inspiration comes from Todos Santos, Mexico…
After Monday’s unexpected clouds hovering over our otherwise perfect holiday beach weekend, we were reminded that California weather can be fickle. So we’re dreaming of a place with sunnier skies and (nearly) guaranteed bikini weather: Todos Santos, Mexico.

On the packing list (pictured clockwise from top left):
* Krochet Kids Backpack: Don’t bother bringing a suitcase. Everything you need (a handful of bikinis and a few essentials) should fit into this bag. A bonus: Each unique, crochet piece from Krochet Kids helps to create sustainable economic development programs that support holistic growth of individuals and communities within developing nations.
* Vans Shades: Add a pop of style with a cat eye. And because they’re $12, your vacation won’t be ruined if you lose them in the sand.
* Lace Top: Wear it as a beach cover-up or going out top.
* Straw Hat: Keep the shade off your face and the wind in your hair.
* Shandlas: The sandal/shoe hybrid. Perfect for packing light.
* Element Shorts: A great pair of cut-offs are always on the packing list
* Beach Riot Bikini: Make it a handful of Beach Riot bikinis since this will comprise about 95% of your wardrobe.

…wish we were here!

February 11th, 2014 | By | 211 Comments

The Essentials Style Post by Guest Blogger, Leah.

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We are so lucky to live in a place where we have access to so many talented and creative designers. I love that I can constantly assemble outfits that consist of stunning pieces all from the different brands around us. It seems like every season various companies all design at least one piece I can’t live without. This outfit is a killer mixture full of all the best essentials. These skinny denim pants have a distressed look to them adding a little tough girl vibe to your look. They were perfectly paired with a graphic crop tank and an army vest that simply makes any outfit look combat ready. As we all know shoes are everything… I usually create a whole outfit based on a single pair of shoes! These white boots designed by the lovely Ascot Friday and the awesome Matisse ladies will be my year round wardrobe staple as well as my go-to boots for the upcoming festival season.

Pictured: Matisse x Ascot Friday Boots | Element Vest | SWELL Tank | Volcom Skinny Denim

More photos after the break… (more…)

February 10th, 2014 | By | 1 Comment

Meet Your Maker | Beach Riot Founder Nicole Hanriot

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Riot on the beach, party in the street! With a cheeky mantra, and suits to match, Beach Riot Founder Nicole Hanriot has become a driving force in innovative swimwear design. We met up with Nicole at Beach Riot Headquarters to check out her creative space and get a sneak peek at what’s next for the brand. Read on for the interview + photo tour…

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