Archive for the ‘New at SWELL’ Category

September 24th, 2013 | By | 4 Comments

Falling With Style Style Post by Guest Blogger, Leah.

Summer is my favorite so I’m always sad to see it end, but with new styles to dream about and the warm weather still lingering it makes it a little easier to say adiós! This weekend I went on a day trip down south to soak up some final summer rays. After surfing all day we went exploring in the fields and found some dreamy locations! This outfit was perfect for kicking off fall. I wore my graphic tee with some printed lace up shorts and a simple fedora that kept the sun off of me while adding to my “wild bohemian vibes.” While on paper it seems like a summer outfit, the dark colors gave it that autumn feel. Adding some black boots was the perfect way to transition this weekend getup into the new season. Put a feather in your hair and you’re ready to take on the fall season while keeping a little bit of summer with you all year long.

Pictured: Element Hat / Chaser Tee / Similar Printed Shorts
Read on for more photos… (more…)

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September 19th, 2013 | By | 205 Comments

New at SWELL: Novella Royale

New at SWELL: Novella Royale.
Named after the founder/designer, Mary Myers’ daughter, Novella Royale encompasses youth, raw inspiration, and a bohemian spirit. With heavy classic rock influences, it’s no surprise that the line is embraced by celebs, fashion bloggers, and free spirits alike. Aside from it’s obvious eclectic style, each piece is over-the-top comfortable and seriously figure-flattering. Pair the Janis Bells with a pair of heeled shoes/boots and you’ll see what we mean.
Why did the SWELL buyers fall in love with the line? Has style, will travel. Each piece seems to be designed to go anywhere and everywhere…in stand-out style of course.
Ready to see the collection? Shop New from Novella Royale
Read on to view the video lookbook… (more…)

September 18th, 2013 | By | 24 Comments

New at SWELL: Baked x Stone Fox Swim

Get Baked – the new apparel and swim collection from Stone Fox Swim!
New at SWELL, one of our FAVORITE new swim lines, Stone Fox Swim, has just launched their first ever clothing line: Baked x Stone Fox Swim. The line was created to take the SFS girl from the beach to the street, without losing an ounce of the brand’s surf, love and rock & roll vibe. Read on for more about the line + WIN IT! (more…)

September 16th, 2013 | By | 619 Comments

It’s Here: The September Catalog

Your September Catalog Has Arrived!
Welcome the start of the Indian Summer and the Festival Season’s last hoorah. The beginning of sweater season, and the last call for long Summer days. Get inspired for the season ahead with our favorite trends, trims, and transitional outfits for Fall.
In this issue, expect a heavy dose of black and bronze, sprinkles of menswear-inspired style, and vegan leather pieces and piecing. Check out the DIGITAL EDITION for our favorite trends and fresh styles for Fall.