Archive for the ‘New at SWELL’ Category

July 17th, 2014 | By | 16 Comments

Packing Guide: Miami Just the Essentials with SWELL's Buying Team

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Bienvenido Summer ’15 Bikinis! SWELL’s buyers are off to Miami to get a first look at 2015 Swimwear. Aside from sneaking in some sun and white sand, they’ll be spending the week scouring the show for the best bikinis out there…and sending you little sneak peeks along the way of course. Make sure to follow @SWELL_style on Instagram for behind the scenes photos from the show.
Read on to see what our buyers are bringing with them… (more…)

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July 14th, 2014 | By | 16 Comments

New: SWELL Swim

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On our bikini wardrobe wishlist: a basic little black bikini, a not-so-basic LBB, and a few fun prints to mix and match. And because we wanted to bare our buns without it costing an arm and a leg, we decided to bring said dream bikini wardrobe to life.
Welcome to SWELL Swim. A collection of bikini essentials and bohemian printed pieces, edged out with some standout details.
Ready to dive in?
Shop the collection: SWELL Swimwear

July 8th, 2014 | By | 21 Comments

SWELL Style Guide: The July Edit

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Feeling a mid-summer crisis coming on? Don’t ditch the bikini just yet. Spark your style for an Indian Summer and for the season ahead with lightweight layers and a few saturated essentials. Heat up chilly mornings with just an ounce of ochre and singed sage. Suit up for the impromptu road trips and the fall festivals. For the last hours of summer sun. And for the unpredictable adventures ahead.
Get inspired: View the July 14 Catalog

July 1st, 2014 | By | 17 Comments

Find Me At The Flea Style Post by Guest Blogger, Leah.

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Not very many things motivate me enough to get out of bed early on a Sunday morning, in fact I think the flea market is the only event I’m all for waking up early on the weekend. This past weekend I wandered around the Long Beach antique market in search for unique pieces to add to my home and wardrobe. I fall in love each time with everything from old worn top hats to mid century furniture. The market is a great way to spend a summer day – but be careful because it is also a very easy and fun way to spend lots of money! The sun always seems to beat down on the crowds as they meander through the aisles, so I wore a hat and kimono to keep the sun off. A simple pair of denim shorts, tank, and sandals made me stay both comfortable and stylish as I walked around. With an outfit as trendy and eclectic as the setting, and a variety of vintage goods, quirky treasures, it was impossible to not have a good time. So next Sunday wake up early and I promise you that the flea market will not disappoint!
Pictured: Billabong Kimono | Billabong Denim Shorts
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