Archive for the ‘New at SWELL’ Category

June 10th, 2014 | By | 2 Comments

Pants On Fire Style Post by Guest Blogger, Leah.

Tie Dye Pants
We’ve all been caught buying exercise pants with no intent to actually exert any energy while wearing them. I’ll go all day wearing my yoga pants because they are comfortable, but can’t even remember the last time I stepped into a yoga studio, sad I know! Maybe it’s just me, but I find myself shopping in the exercise section for cute pants that I can wear out and be comfortable in all day. Well instead of continuing this habit and feeling guilty at the end of the day as if I am not letting my exercise pants live to their full potential – I can buy cute gypsy pants like these. Comfy and cool go together and these pants make life a lot easier. You can wear them with running shoes or pair them with awesome high tops. So save the yoga pants for outings that end with “namaste” and invest in a stylish pair of gypsy pants for your comfy days this summer!

Pictured: Element Tie Dye Pants (more…)

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June 7th, 2014 | By | 5 Comments

SeaMade: Bikini Review | L*Space A series on surf, cross training and lessons on all things salty by guest blogger, Madison

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Heading down to the beach the other afternoon, I decided to break out my new L*Space Wild & Free strappy bikini. I love the print and cut, which are both unique and stylish. Paired with some old school aloha shorts and camel hat , I probably looked ready to go on surfari with Wingnut and Patty O from Endless Summer. Beacons here in Leucadia is full of retro cats and this outfit fit right in with the best of them.

Photo: Chris Grant (more…)

June 5th, 2014 | By | 55 Comments

#SWELLivin

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Sometimes, it’s worth the sunspots. (more…)

June 4th, 2014 | By | 310 Comments

Behind The Scenes: June 2014 Catalog Photoshoot SWELL Models Kick Off Summer in the Heat of the California Desert Sun

BEHIND THE MID-SUMMER 2014 STYLE GUIDE
Oh, hey there summer. We’ve missed you. Adding to the list of missed things: bikinis, tan lines, sandals, salt-crusted everything, sherbert sunsets and sandy buns. With bikini season in full swing, it’s time to talk about the crème de la crème of crop tops, cheeky bottoms and cover-ups. The best of beach and boardwalk. Read through the guide for some mid-summer style inspiration…