Archive for the ‘New at SWELL’ Category

August 6th, 2014 | By | 12 Comments

SWELL Hearts: Bettinis Bikinis

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In love with these sandy suits? The heart-shaped must-haves popped up in our last delivery from Bettinis Bikinis. And our sandy bums couldn’t have been happier.
Want first dibs? Shop new Bettinis Heart Bottoms

Read on for more about the brand + Enter to WIN a cheeky pair, today only… (more…)

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August 5th, 2014 | By | 7 Comments

Suitable for Summer Style Post by Guest Blogger, Leah.

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Although summer in California means warm sand and sunny skies, it doesn’t always guarantee the luxury of warm ocean water. So when I am planning on spending all day in the ocean I find that it’s a good idea to have something strong enough to keep me warm in the ocean whether I am snorkeling, surfing, or just floating out to sea, but also light enough to allow me to float, dive, and jump to my feet seamlessly. I love this wetsuit as it is not as restricting or nearly as hot as a full wetsuit. It’s perfect for quickly slipping into as you head out to the water. And as fall quickly approaches this suit will stick around through the warm fall days and help make the transition into winter water temperatures a little bit smoother.
Pictured: Billabong Shorty Jane Wetsuit
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August 4th, 2014 | By |

It’s Here: Your August Style Guide

swell-august-catalog-womensWelcome to your August Style Guide:
Feeling the post-summer burn? So is your wardrobe. Update your color pallet with an all-over dusting of charcoal: transitioning vibrant hues into late-season, sunbaked slates, deep reds, and greys. Add in lightweight, travel-ready layers for the season and the wanderings ahead. Inspired to hit the road for a last hoorah?
Pack your sandals, strap on a pair of booties and get to exploring.
Ready to get reading? View the digital edition HERE

Photography: Morgan Massen
Models: Kylee Dashefsky & Calli Wagner

July 22nd, 2014 | By | 9 Comments

Sneak Peek: Somedays Lovin Fall/Winter ’14

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You saw it here first! Get an exclusive look at Somedays Lovin Fall/Winter ’14 Collection: ‘Midnight Rambler’.  Available at SWELL in August, the collection fuses feminine romance and grunge rock details. Watch the video for a first look Somedays muse Natalie Suarez and sister Dylana Suarez rocking select styles from ‘Midnight Rambler’. (video after the break)
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