Archive for the ‘New at SWELL’ Category

November 14th, 2014 | By | 84 Comments

SWELL Style Guide: The November Edit

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Head west for the winter. Embrace a spirit of adventure. Of romance and of rebellion. Explore the frost-bitten wilderness and your wild side in gunsmoke greys, dusty whites, outlaw-inspired finds, and a fresh pair of boots to stride into any occasion with. Create a unique style, stacking silver relics collected throughout the season. Make way for the wayfaring.

Whether looking for outfit inspo or wish-listing for the holidays ahead, dive into the November Edit for the season’s most-wanted list.
View the Digital Edition: SWELL November Style Guide

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November 13th, 2014 | By | 2 Comments

#SWELLivin

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If you’ve ever worn a buttery soft tee. There’s no turning back.
If you’ve ever worn jeans that are so broken in that they give your lower body a bear hug. There’s no turning back.
If you’ve lived in sweats for a week straight that are so amazing you didn’t know how your life went on before them. There’s no turning back.
Once you’ve worn a bikini that is softer than your underwear. There’s no turning back.
And once you’ve wrapped up in an oversize scarf that is second in coziness only to cuddling on the couch on a cool day while watching your favorite movie…yup. There’s no turning back.

Once you’ve gone to the comfy side, you feel a bit more laid back, relaxed, carefree, and stylish as a result. Then you tend to find ways to make comfy work, and be fashionable enough for any occasion.

So, when I am asked to describe my style, I firmly believe that comfy is a totally acceptable (and a brutally honest) answer.

Pictured: Volcom Fleece | Printed Knit Vest

November 12th, 2014 | By | 66 Comments

New at SWELL: O’Neill Womens Holiday Twenty 14

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There’s something in the air this season. It’s mixed prints, cozy knits and well-traveled pieces from O’Neill. The holiday collection is made for the open road, packing lightweight layers with a vintaged feel.
Be ready to go wherever the wind takes you with our buyer’s selects from the collection.
Shop SWELL Selects: O’Neill Womens

Read on for a chance to win a $100 prize pack from O’Neill, today only… (more…)

November 4th, 2014 | By | No Comments

WEST COASTIN’ | SAN LUIS OBISPO A Series On Sand + Sun with Guest Blogger Leah.

Novella Royale
On our long journey home from Big Sur we turned off the marked roads and headed down some less traveled paths. We followed these winding trails until we stumbled upon one of the prettiest beaches I have seen. We spent a few hours exploring the hidden beach and forgotten coastline in San Luis Obispo. I could’ve spent hours gazing at the ocean from one of the many perfect viewpoints we discovered. There is such a feeling of wonder that can only come about from experiencing the little pieces of paradise found on unplanned adventures. I had my beautiful new bells on that were perfect for climbing, finding my footing, and simply standing still to take it all in. While I gazed out at the ocean, sharp cliffs, and climbing foliage I kept the sun out of my eyes with my hat that I swear never comes off my head. Why should it? As it got a little breezier on the cliffs, I wrapped myself in my new printed jacket. Staying chic and comfortable are two things I always plan on no matter what new, spontaneous adventure may come around the corner.
Pictured: Novella Royale Bell Bottoms | RVCA Reversible Jacket
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