Archive for the ‘New at SWELL’ Category

May 8th, 2013 | By | 2 Comments

It’s Here: Your May Catalog

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The Summer ’13 Preview Catalog Has Arrived
Important Announcement: bikini season starts now. Get in gear with playful prints and a play on 80’s amazingness. Welcome back a kaleidoscope of colors, alongside a fiesta of sun-faded style. Check your mailboxes (or view the digital edition HERE) for a glimpse at our favorite trends for the season ahead.

Watch the behind the scenes video from the May ’13 Catalog shoot after the jump…. (more…)

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May 4th, 2013 | By | No Comments

Most Pinteresting Styles of the Week

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By the looks of your pin boards, it appears as though everyone is dreaming about Summer: aloha, south-of-the-boarder prints, bikinis and shades. We’re all on board kicking off the Summer festivities a little early this year too. Here it is, your Summer-Inspired Top 6 Pins of the Week:
Maaji Bikini
Hurley Boardshorts
Aloha Tank
Billabong Poncho
Ray-Ban Clubmasters
Roxy Beach Towel

You Follow?
Follow us on Pinterest and let us know what styles you love.
Why follow? You’ll see a hand-picked selection of our favorite new styles + inspiration, outfits, contests and more. It’s some good stuff. Trust us.

SWELL Pinterest Page

May 1st, 2013 | By | 1 Comment

Maaji 2013 Collection + WIN IT!

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Made in Colombia, with love…as well as fun prints, top shelf quality and plenty on Summer inspiration. Made for surf, sand and anything else under the sun, the Maaji Swim 2013 collection brings a new wave of signature, mixed print bikinis. Named “Seaside Reverie Collection,” the whimsical ‘kinis are both playful and playable (ie – the thick fabric stays in place whilst frolicking in the waves). And as if the prints weren’t enough, each piece is reversible, so you have double the style options.

And quite possibly the BEST added bonus:
In an effort to protect your style AND the oceans, Maaji plants a tree for each suit sold. Planting a tree helps to prevent erosion, decreasing the amount of sediment that ends up in our oceans, lakes and rivers. An added bonus: each suit comes with a unique code that can be used to see where your tree was planted! To date, over 50,000 trees have been planted!

Watch + Win A Bikini after the jump (more…)

April 27th, 2013 | By | 1 Comment

Most Pinteresting Styles of the Week

top-pins
Our fans are all about maxin’ and relaxin’ this week with new maxi dresses and strappy sandals. Summer vacations must be on everyone’s minds! Here they are, the top 6 pins of the week:

Top 6 Pins of the Week:
O’Neill Maxi Dress
Ombre Maxi Dress
Braided T-Strap Sandal
Roxy Java Sandal
O’Neill Dress
Double Slit Maxi Skirt

You Follow?
Follow us on Pinterest and let us know what styles you love.
Why follow? You’ll see a hand-picked selection of our favorite new styles + inspiration, outfits, contests and more. It’s some good stuff. Trust us.

SWELL Pinterest Page