Archive for the ‘Our Brands’ Category

February 3rd, 2015 | By | 16 Comments

Road Trip Proofing Your Car A series on finding adventure, stoke, and a killer workout in the Great Outdoors from Johnie Gall of Dirtbag Darling.

I spend a big chunk of the year on the road, traveling from state to state in search mountain peaks and fun waves. What I’ve learned (besides roadside burritos are never a good idea)? That a fun road trip can turn ugly if you aren’t prepared with the right gear.

Deciding to embark on a spontaneous road trip doesn’t have to end in frustration. Nine times out of ten, you’ll roll back into the garage without a single hiccup in your journey. But that doesn’t mean you shouldn’t be prepared for all the things that could go wrong.

It’s easy to road-trip proof your car and stock it with the right supplies. Do it now and you’ll be ready to roll at a moment’s notice (and never have to get ripped off by a tow truck company again!).

Pictured: Daydreamer LA Fleece (more…)

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January 29th, 2015 | By | 27 Comments


swell_green-grass-coconuts_87-645The grass is always greener…where you water it. It’s one of my favorite metaphors for saying… love, cherish, and nurture what you’ve got, where you are, and what you’ve been blessed with. It’s so easy to compare yourself to others, which leads to a downward domino effect of taking what you have for granted, not appreciating the little things, and being a really blah human being. So water your own damn lawn, and water it a lot.

But to tie this in to the picture above. The grass is in fact always greener underneath a coconut tree. Because coconut trees are in the tropics, and it rains a lot there, so everything is lush and green.

So love and cherish what you’ve got, and try to go somewhere tropical with the ones you love too.

For More #SWELLivin Inspo from Rebekah, CLICK HERE

January 26th, 2015 | By | No Comments

Slice of Life | Bikini Season Every Season

Around this time of year, we often hear the phrase, “Get in shape for bikini season!” thrown around expensive gym memberships, crazy juice cleanses, or supposedly magical diet pills. But really, what is bikini season!? Why do we only feel the need to be fit and healthy for a time when more of our skin is generally exposed? Instead of waiting until February to start working out, let’s all aim to keep a solid regimen throughout the entire year, so there is no mid-winter panic!

And, if you are working toward a goal, don’t be afraid to get that new bikini now, and use it as motivation to keep staying healthy… Shop resort swim on SWELL
Pictured: L*Space Bikini

January 17th, 2015 | By | 180 Comments

Saturday Salute | 5 Minute Pre-Surf Warm Up

Get the blood flowing and work up the motivation to dive into some brain freeze-inducing water. No fullsuit-wearing downward dogs involved. In fact, in recent years, studies have shown that static stretching is actually counter-productive (plus, your flailing around in a wetsuit on the shore is scaring the children). Instead, take 5 minutes to wake up your muscles and help avoid injuries that will keep you out of the water (probably for much,much longer than 5 minutes)…

(Pictured: Billabong Surf Leggings | SUPERbrand Surfboard) (more…)