Archive for the ‘New at SWELL’ Category

May 15th, 2013 | By | No Comments

Memorial Day Packing ListJust the Essentials for a Summer Kickoff Weekend

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Planning a weekend full of stars, stripes and sunshine this Memorial Day? Hint: if you’re not, you should be. Because you’ll be clocking in some serious beach hours (right?!), keep the packing list to a handful of bikinis and a splash of accoutrement. It’s all you’ll really want to be wearing over the weekend anyway.
Read on for your brief guide to packing light (and right) for the holiday weekend…
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May 15th, 2013 | By | No Comments

Just In: Billabong Surf Capsule WetsuitsBold New Spring Suits + Win It!

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Just in time for sunny days and warm water temps…Spring ’13 Billabong Surf Capsule wetsuits! The throwback collection highlights retro designs (including some cheeky high-waisted shorts), playful cuts, bold colorblocking, and, of course, Billabong wetsuit technology. The result is a line of wetsuits that are as styled as they are shredable.

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Billabong Vintage Surf Short

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Billabong 2mm Peeky Vest

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Billabong Skinny Jane Spring Suit

Shop the Collection: Billabong Surf Capsule Wetsuits

Click though for a video of Billabong Team riders Courtney Conlogue, Alessa Quizon, Frankie Harrer, Ellie-Jean Coffey, Justine Dupont and Lindsay Perry taking the collection for a test drive on the North Shore. (more…)

May 12th, 2013 | By | No Comments

Most Pinteresting Styles of the Week

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When it comes to what styles are trending, our Pinterest fans are the experts! So what’s trending this week? Flowy dresses, lace detailing and a few bold splashes of color.
The Top 6 Pins of the Week:
Printed Maxi Dress
Tie Dye Babydoll Dress
Floral Bustier Bikini Top
Printed Shorts
White Maxi Dress
Lace Babydoll Dress

You Follow?
Follow us on Pinterest and let us know what styles you love.
Why follow? You’ll see a hand-picked selection of our favorite new styles + inspiration, outfits, contests and more. It’s some good stuff. Trust us.

SWELL Pinterest Page

May 10th, 2013 | By | 1 Comment

How To: 6 Ways To Tie a Bikini Top

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If you’re among the many of us who bring two bikini tops to the beach (one to surf/run/frolic in the waves in, and one to bronze in, naturally), then you’ll love this visual guide to transforming your halter bikini (very surfable) into a flirty bandeau bikini (not-so-surfable). Your standard halter top has just Houdini’d itself into a 6-in-1 bikini top. And because this L*Space bikini reverses to solid lime green, there are really 12 ways to wear it. Oh, happy (beach) day.

How To (from left to right)
Top Row:
* Standard Halter Bikini Top
* Cinch Top: Flip it. Neck ties will tie around your back, and back ties will tie around your neck.
* Criss Cross Top: See note above, then cross the straps before you tie them around your neck.
* Bandeau Top: Tie the thick neck straps around your back, then tie the back straps together at the front to form a keyhole.
* Bandeau with Straps: See note above. After tying the strings at the front, tie the ends around your neck
* Wrap Top: Flip the top upside down. spread the cups towards the ends of the back string, and loop around your neck (note: it will not tie behind the neck). Tie the ends of the skinny string behind your back. Then criss cross the halter ties across the front of your body, and tie together at the back.

Get this top: L*Space Mystique Halter top
See More: Halter Bikini Tops