Archive for the ‘New at SWELL’ Category

February 25th, 2015 | By | 17 Comments

Meet Your Maker | Issa De Mar Melissa Jasniy Tells Us How Her Love for the Sea Inspired Her Swim Brand


SWELL: We heard it all started in a tiger painted ice cream truck! Can you elaborate a little more on how Issa De Mar came about? Is the truck still open on the North Shore?

MJ: You heard right! Yes, Marissa & I started by hand sewing each suit and selling it out of our tiger painted ice cream truck turned mobile store called ‘Roam Hawaii’ with our two other good friends Cassandra Rull & Brooke Dombroski. (more…)

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February 9th, 2015 | By | 21 Comments

Day in the Life | Francesca Aiello Founder of Frankie’s Bikinis Tours Us Through Her Malibu Abode

We met up with Francesca (of Frankies Bikinis) at her beautiful home in Malibu, where she graciously offered to show us some hot-spots and gave us a sneak peek into a day in her life. We started off our morning by chatting over a cup of green tea and as Frankie flipped through a vegan cookbook, we asked her a few need-to-know questions for our readers… (more…)

February 7th, 2015 | By | 34 Comments

Meet Your Maker | Maaji Designers and sisters, Manuela and Amalia Sierra

Colombian swim designers Manuela and Amalia Sierra talk about the magical story behind their innovative bikinis…. (more…)

February 3rd, 2015 | By | 16 Comments

Road Trip Proofing Your Car A series on finding adventure, stoke, and a killer workout in the Great Outdoors from Johnie Gall of Dirtbag Darling.

I spend a big chunk of the year on the road, traveling from state to state in search mountain peaks and fun waves. What I’ve learned (besides roadside burritos are never a good idea)? That a fun road trip can turn ugly if you aren’t prepared with the right gear.

Deciding to embark on a spontaneous road trip doesn’t have to end in frustration. Nine times out of ten, you’ll roll back into the garage without a single hiccup in your journey. But that doesn’t mean you shouldn’t be prepared for all the things that could go wrong.

It’s easy to road-trip proof your car and stock it with the right supplies. Do it now and you’ll be ready to roll at a moment’s notice (and never have to get ripped off by a tow truck company again!).

Pictured: Daydreamer LA Fleece (more…)