Archive for the ‘New at SWELL’ Category

July 21st, 2014 | By | 57 Comments

Spotted in SWELL

Look who we found sporting their SWELL this week…
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Blogger: The Bobbed Brunette | Get the Goods: Double Strap Tank (more…)

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July 17th, 2014 | By | 65 Comments

Packing Guide: Miami Just the Essentials with SWELL's Buying Team

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Bienvenido Summer ’15 Bikinis! SWELL’s buyers are off to Miami to get a first look at 2015 Swimwear. Aside from sneaking in some sun and white sand, they’ll be spending the week scouring the show for the best bikinis out there…and sending you little sneak peeks along the way of course. Make sure to follow @SWELL_style on Instagram for behind the scenes photos from the show.
Read on to see what our buyers are bringing with them… (more…)

July 14th, 2014 | By | 71 Comments

New: SWELL Swim

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On our bikini wardrobe wishlist: a basic little black bikini, a not-so-basic LBB, and a few fun prints to mix and match. And because we wanted to bare our buns without it costing an arm and a leg, we decided to bring said dream bikini wardrobe to life.
Welcome to SWELL Swim. A collection of bikini essentials and bohemian printed pieces, edged out with some standout details.
Ready to dive in?
Shop the collection: SWELL Swimwear

July 8th, 2014 | By | 76 Comments

SWELL Style Guide: The July Edit

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Feeling a mid-summer crisis coming on? Don’t ditch the bikini just yet. Spark your style for an Indian Summer and for the season ahead with lightweight layers and a few saturated essentials. Heat up chilly mornings with just an ounce of ochre and singed sage. Suit up for the impromptu road trips and the fall festivals. For the last hours of summer sun. And for the unpredictable adventures ahead.
Get inspired: View the July 14 Catalog