Archive for the ‘New at SWELL’ Category

July 29th, 2013 | By | 301 Comments

Packing List: Chile Travel Post by Guest Blogger, Leah.

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This week I am jet setting on a surf adventure down to South America with plans to explore the beautiful coastline and cities of Chile. The moment our plane touches down we begin our nonstop endeavor, traveling in a van down the coast of Chile. Not only do we have the opportunity to surf the best waves, but we have also organized events for the locals with the goal of encouraging and helping the people of Chile. We are holding several surf camps and have plans to leave the sand behind for a snowboard trip in the Andes. We are in for some exciting adventures!

It is currently winter in Chile, so this made it a little challenging when packing, as we are in the middle of summer here in SoCal . Luckily I was able to find some awesome styles to throw in my bag, along with other great outfits for everything from beach days with highs of 50 degrees, to snow days with lows of 20 degrees. Read on for the complete packing list… (more…)

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July 27th, 2013 | By | 608 Comments

SeaMade: US Open Street Style A series on surf, cross training and lessons on all things salty by guest blogger, Madison

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The US Open of Surfing…what a week. The annual reunion of more-or-less the entire surf industry, mixed with the absolute chaos of ultimate (Summer Break 2013, woo!) partiers. Amidst the bikini-clad, freshly-inked beach babes were little nuggets of finely dressed guys and gals, ready to get their groove on. Follow the jump for some of the weekend’s best beachy style finds…
(Shop the Style: Open Back Maxi Dress)
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July 24th, 2013 | By | 704 Comments

New at SWELL: The Base Project Wear It + Win It!

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Wear Your Impact! New at SWELL, the Base Project delivers more than just incredibly eclectic cuffs.
They are cuffs that create jobs and invest in community development projects. Support socially and environmentally conscious style by sporting bracelets made from upcycled PVC pipe! Instead of filling up landfills in Namibia, Africa, the discarded PVC pipe is collected by local artisans, then hand-cut, carved and re-formed into bracelets. Genius. Inspiration for the patterns and designs come from the animals, landscape, rich history of Namibia; and reflect the traditional art of the region alongside the artists’ own unique vision. The unique coloring on the PVC, a combination of exposure to the sun, along with the rich, red-ochre soil of the region, gives the bracelets their distinctly natural look. The aesthetic is comparable to bone or horn, but no animals have been harmed in the process.
So you can do good, and look good doing it. A big arm party high five to that!

Shop: Base Project Bracelets

WIN IT! Today only, enter to win a cuff from the Base Project HERE

July 22nd, 2013 | By | 2 Comments

Take A Walk. Style Post by Guest Blogger, Leah.

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One of the greatest ways to have an adventure is to simply walk. It’s hard to enjoy the world around you when it’s passing by at 60 miles per hour. Sometimes in life we need to just get out and take a walk. Whether that walk is in a city, down a country road, or on the sand, few things are more enjoyable than truly stopping to “smell the roses”. Whether those “roses” are the smells from corner pastry shops, the rustling of flowers, or the splashing of tide pools, taking the time to go enjoy your surroundings is so refreshing. Getting to enjoy life as it surrounds you, not as you look on from behind a glass window. This past weekend I took advantage of my summer schedule to enjoy a hike in the Bolsa Chica Wetlands in Huntington Beach.
Read on for more pics + shop the look (more…)