Archive for the ‘New at SWELL’ Category

January 7th, 2014 | By | 164 Comments

New Year of Adventures Style Post by Guest Blogger, Leah.

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This New Year I decided to get out and do the things I love ALL the time. Traveling is my love and so within the first week of the New Year I already planned a way to get up and get out each month of 2014. Most of these adventures will require a plane, but what I always forget is that there are adventures waiting for me here and I can always explore right where I am. This weekend I went for a hike in the back bay during sunset and loved walking through nature on my own little adventure in my “backyard”. Wild adventures and crazy travels are no excuse to look sloppy, brands like Billabong make it easy for us adventuring type to dress the part. Vintage denim shorts, moccasins, and flower crowns are always a good idea. And with this fringe cardigan and dreamy tank, it got me wishing for some summer festivals. If you can’t travel far, try stepping out right where you are… and dress cool while you are at it.
Pictured: Billabong Tank | Billabong Fringe Cardigan

More photos after the jump! (more…)

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December 15th, 2013 | By | 21 Comments

West Coast Winter Style Post by Guest Blogger, Leah.

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Transitioning into the winter season is always difficult for me. The days are shorter and colder, and my summer tan that lingered through the fall disappears. One of the things I do love about the winter is that the beaches are empty and calm, and the ocean has a crisp look to it. I love sitting on the sand and watching the big sets roll through. On one of my recent winter beach excursions I wore my new favorite holiday dress. This flowy maxi dress is the perfect holiday color and can be worn so many ways. I went barefoot and put some of my favorite white winter flowers in my hair, but for my holiday parties I am planning on wearing a pair of platforms and a tribal choker necklace. I also love the fact that this dress has long sleeves – not only is it more flattering, but it keeps you warm on these cool nights! I think I will be able to make it through winter as long as perfect winter styles like these keep coming my way.

Get the Look: Long Sleeve Maxi Dress

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December 10th, 2013 | By | 5 Comments

Behind the Scenes: The December ’13 Catalog

Check your mailboxes, because the December Gift + Style Guide Catalog is on it’s way! Shot in Big Bear, CA, the guide showcases some of our favorite celebratory style. At the top of the wishlist this season: hemisphere hopping to sunny beaches, stand-out shifts and cozy knits. Check out the Holiday Guide for more wish-listed looks and fun gift finds to help celebrate the season’s festivities.
SHOP THE DIGITAL EDITION
Meet the cover photog, Chris Burkard HERE

Read on for more behind the scenes shots from Big Bear… (more…)

November 24th, 2013 | By | 399 Comments

Colorful Skies & Dresses Style Post by Guest Blogger, Leah.

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We should all learn to love the mini dress. With all the parties, weddings, events, and especially the holidays I can’t seem to get enough mini dresses in my closet to wear as I go to all of these fun festivities. As early holiday celebrations and parties are coming quick, I picked out this perfect mini dress to kick off the first of many get-togethers. This dress is so light and lovely with buttons around your wrists and a low back to make this colorful dress even more exciting. I paired it with some black booties, but was also tempted to slip on some platforms and make it even more fancy. I also can’t get over the amazing colors of this dress… the dreamy sherbet colored sky even decided to match it.
Pictured: One Teaspoon Dress
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