Archive for the ‘New at SWELL’ Category

June 5th, 2014 | By | 113 Comments

#SWELLivin

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Sometimes, it’s worth the sunspots. (more…)

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June 4th, 2014 | By | 663 Comments

Behind The Scenes: June 2014 Catalog Photoshoot SWELL Models Kick Off Summer in the Heat of the California Desert Sun

BEHIND THE MID-SUMMER 2014 STYLE GUIDE
Oh, hey there summer. We’ve missed you. Adding to the list of missed things: bikinis, tan lines, sandals, salt-crusted everything, sherbert sunsets and sandy buns. With bikini season in full swing, it’s time to talk about the crème de la crème of crop tops, cheeky bottoms and cover-ups. The best of beach and boardwalk. Read through the guide for some mid-summer style inspiration…

June 3rd, 2014 | By | 104 Comments

Endless Prints Style Post by Guest Blogger, Leah.

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As I’ve gotten to peek into all the summer collections headed our way, it’s obvious that we all are embracing prints a little more this season. From animal prints that remind you of African safaris, to vintage Hawaiian prints and colors that make you wish you had a mango and coconut in hand, there’s a print for everyone. And if fun prints don’t make you happy, then pom pom shorts will… but the combo of these two screams salty hair, sand everywhere, and no worries or a care. I wore mine with a crop top and a simple necklace. They are a perfect summer staple and a good pair of shorts to own and mix in with all the denim cutoffs I will be wearing this summer. Pom pom shorts and happy prints make me smile.

Pictured: Rip Curl Shorts | Top by Somedays Lovin’
Learn how to make DIY Pom Pom Shorts on the blog!

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May 27th, 2014 | By | 286 Comments

Summer Cues Style Post by Guest Blogger, Leah.

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Summer always gives us hints of its arrival. The sun peers through the windows earlier and sticks around long into the evening. The water becomes bearable and little bugs you forgot about start reappearing. Strawberry stands start popping up, watermelons are sweeter, schoolwork decreases while airfares rise. I pack away my pants and sweaters, leaving only bikinis in my drawers. If there was ever a hint of summer in my wardrobe it would be the sudden obsession and overabundance of rompers and overalls. This romper is one of the many you will find in my closet and see me wearing all throughout the summer. Perfect for a skate to the beach, coverup over your bikini, and can be worn at all the summer festivals and concerts you’ll find yourself attending. I like to think that summer is a romper’s best friend.
Pictured: Lenni Romper (more…)