Archive for the ‘New at SWELL’ Category

February 11th, 2014 | By | 227 Comments

The Essentials Style Post by Guest Blogger, Leah.

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We are so lucky to live in a place where we have access to so many talented and creative designers. I love that I can constantly assemble outfits that consist of stunning pieces all from the different brands around us. It seems like every season various companies all design at least one piece I can’t live without. This outfit is a killer mixture full of all the best essentials. These skinny denim pants have a distressed look to them adding a little tough girl vibe to your look. They were perfectly paired with a graphic crop tank and an army vest that simply makes any outfit look combat ready. As we all know shoes are everything… I usually create a whole outfit based on a single pair of shoes! These white boots designed by the lovely Ascot Friday and the awesome Matisse ladies will be my year round wardrobe staple as well as my go-to boots for the upcoming festival season.

Pictured: Matisse x Ascot Friday Boots | Element Vest | SWELL Tank | Volcom Skinny Denim

More photos after the break… (more…)

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February 10th, 2014 | By | 1 Comment

Meet Your Maker | Beach Riot Founder Nicole Hanriot

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Riot on the beach, party in the street! With a cheeky mantra, and suits to match, Beach Riot Founder Nicole Hanriot has become a driving force in innovative swimwear design. We met up with Nicole at Beach Riot Headquarters to check out her creative space and get a sneak peek at what’s next for the brand. Read on for the interview + photo tour…

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February 7th, 2014 | By | 5 Comments

DIY: Scarf Beach Bag Learn How To Tie a Scarf into a Beach Bag

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You’re packing for (insert your dream/actual Spring beach destination here). Maybe you’re like me, and just enjoy packing light, or maybe, between the bikinis, multiple footwear options, hats, more bikinis and the kitchen sink, a beach bag may just not fit into the mix. What to leave behind?! Panic sets in. This type of life-altering decision calls for a creative solution: pack one, multipurpose piece: a scarf. Among the list of things you’ll use it for (a beach wrap, racerback tank, blanket for the plane, head wrap, kimono…the list is endless), a beach /market bag is at the top in terms of space-saving functionality. Read below the break to learn how to tie your scarf into a beach bag… (more…)

February 4th, 2014 | By | 412 Comments

It’s Here: The February Catalog

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THE 2014 PRE-SPRING STYLE GUIDE HAS ARRIVED!
Bikini weather is in sight! Start off Spring in a sunny state of mind. It’s time to shake off Winter blues, subbing in vivid hues and sun-spiked washes. No sun in sight? Flip through the pages ahead for some vacation inspiration. Then get to packing!

Shop It: View the Digital Edition

Watch It: Check out behind the scenes footage from the making of the February catalog, shot in Laguna Beach, CA…