Archive for the ‘New at SWELL’ Category

August 4th, 2013 | By | 895 Comments

Your Back To…Style Guide Has Arrived!

The Back To…Style Guide has officially shipped out!
Let the Summer send-off party begin. Time to get back to boots, backpacks, and layers. Back from vacations, and back to the grind. Back to empty beaches and adventures ahead. Shot alongside lions, tigers and Spanish-style squares, the guide showcases surplus stapes, 70′s flares, the best back to…bags, and piles upon piles of top trims. Along with new Fall style, the guide delivers up a few extras this season, including model tips and recipes, and an art print by Goldfish Kiss writer/artist/blogger, Rebekah Steen.

If you haven’t already spotted your in your mailbox, you can check out the digital edition for favorite new looks for Summer-to-Fall style:

Watch It: Get a behind the scenes look at the making of the Back To…Catalog below…

Thank you for visiting the Swell blog. Visit us on for more exclusive fan offers, giveaways and more.
August 3rd, 2013 | By | 859 Comments

Style + Travel Guide: Pichilemu, Chile. Travel Post by Guest Blogger, Leah.

Once we reached Chile, the first place we set up camp was a darling beach town called Pichilemu. The drive to Pichilemu was absolutely mesmerizing as we drove along the perfect Chilean coastlines. The moment we arrived in Pichilemu we checked the waves at the world renowned surf spot, Punta de Lobos. Every day we spent in this coastal haven we ran down to check the waves and usually spent at least three hours of our morning there as the guys did not want to get out. We then went into town to grab food and usually spent the rest of the day exploring the coastlines and sometimes even squeezed in another surf at Punta de Lobos.
Read on for a where to adventure, rest + shop in Pichilemu (more…)

August 2nd, 2013 | By | 913 Comments

SeaMade: The Budget Surf Trip / North LA, Ventura and Santa Barbara Edition A series on surf, cross training and lessons on all things salty by guest blogger, Madison


Lately, I’ve been craving a surf trip but have a nagging voice in the back of my mind that reminds me of my budget and time constraints. I’ve been hearing about friends going on epic surf trips that include yachts in the Mentawais, sailing down the Gold Coast, and island hopping by helicopter in the South Pacific. Wow- what a dream, but that’s just what I have to remind myself- keep dreaming, Madison. I know my day will come for exotic surf adventures abroad, but for now I will let my friends’ travel stories inspire me to do more local trips.
My most recent modes of transfer have been car and train, both of which allow me to escape the San Diego bubble on a budget and get a sense of adventure. To the north of my hometown, just a train ride or road trip away, is Northern Los Angeles. The region is perfect for summertime, as there are many cobblestone-bottomed points and beach breaks to pick up long period south swells. My favorite LA spots are County Line, Topanga, and Malibu, all most easily accessed by car. If you want to travel a bit further north of LA, there are plenty of gems that are conveniently accessible. Once at your train station stop you can bike, bus, or taxi to the surf spots and campgrounds. If you’re not that into camping, there are plenty of quaint bed and breakfast type places that can host you without cleaning out your wallet. Read on for the list of stops + check out the travel kit (pictured)… (more…)

July 30th, 2013 | By | 287 Comments

Face It: Watch Size Guide


Watch yourself…and the size of said watch. Because when it comes to watches, yes, it does matter. So SWELL went ahead and added case (face) sizes to each watch description, so you’ll be able to make that all-important decision with as much info as possible. But let’s face it, depending on your vocation of course, you may not always keep a ruler at arms reach whilst internet shopping. Or maybe you just need visual. Either way, read on and let our watches be your (size) guide….