Archive for the ‘Our Brands’ Category

October 25th, 2014 | By | No Comments

A Slice of Life | The College Town by the Sea


Over the years, Isla Vista, California has been in the news for some pretty unfortunate stuff, but there is much more to this college town than the wild parties it is known for. As a UC Santa Barbara student, I can vouch for the intellect and kindness of all of the residents of Isla Vista, who can qualify as party animals, bookworms, talented athletes and artists, or all of the above. (more…)

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October 20th, 2014 | By | No Comments

Last-Minute Halloween Costume Ideas

A few last-minute costume ideas that are so good, it’s almost scary. The bonus of shopping for your custom costume kit at SWELL? Your kit will end up in your closet, not the costume box.

The Tin Man (above)
Rig an elastic headband to a metal funnel (or spray paint a plastic one silver) and add it to your metallic base. Luckily, lamé is going to be a big trend this Holiday season, so you’ll get a new party dress and costume in one. Top with an axe.
Pictured: Silver RVCA Dress
Read on for more ideas… (more…)

October 15th, 2014 | By | 33 Comments

Just In: Rusy Womens

The R-Dot has returned to SWELL, bringing us a handful of choice essentials for the season ahead. A pair of adventure-worthy joggers, go-to knits, and our favorite all-occasion jacket landed our must-have list.

View our picks from the collection: Rusty Womens

Read on for photos from the collection + Watch + Win… (more…)

October 14th, 2014 | By | 185 Comments

Open Road Style | Laguna Beach

This week’s open road adventure took me to a secluded beach in Laguna. There is nothing better than a little fall weather to provide crisp air, warm sun, and gorgeous, empty beaches. As much fun as summer is I prefer the quietness that comes with the cooler weather. As the vacationers have gone home and school and work take priority in our daily schedules, it is always good to make time to get down to the beach.
Pictured: Tallow Pants (more…)