Archive for the ‘New at SWELL’ Category

June 7th, 2014 | By | 10 Comments

SeaMade: Bikini Review | L*Space A series on surf, cross training and lessons on all things salty by guest blogger, Madison

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Heading down to the beach the other afternoon, I decided to break out my new L*Space Wild & Free strappy bikini. I love the print and cut, which are both unique and stylish. Paired with some old school aloha shorts and camel hat , I probably looked ready to go on surfari with Wingnut and Patty O from Endless Summer. Beacons here in Leucadia is full of retro cats and this outfit fit right in with the best of them.

Photo: Chris Grant (more…)

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June 5th, 2014 | By | 99 Comments

#SWELLivin

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Sometimes, it’s worth the sunspots. (more…)

June 4th, 2014 | By | 612 Comments

Behind The Scenes: June 2014 Catalog Photoshoot SWELL Models Kick Off Summer in the Heat of the California Desert Sun

BEHIND THE MID-SUMMER 2014 STYLE GUIDE
Oh, hey there summer. We’ve missed you. Adding to the list of missed things: bikinis, tan lines, sandals, salt-crusted everything, sherbert sunsets and sandy buns. With bikini season in full swing, it’s time to talk about the crème de la crème of crop tops, cheeky bottoms and cover-ups. The best of beach and boardwalk. Read through the guide for some mid-summer style inspiration…

June 3rd, 2014 | By | 89 Comments

Endless Prints Style Post by Guest Blogger, Leah.

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As I’ve gotten to peek into all the summer collections headed our way, it’s obvious that we all are embracing prints a little more this season. From animal prints that remind you of African safaris, to vintage Hawaiian prints and colors that make you wish you had a mango and coconut in hand, there’s a print for everyone. And if fun prints don’t make you happy, then pom pom shorts will… but the combo of these two screams salty hair, sand everywhere, and no worries or a care. I wore mine with a crop top and a simple necklace. They are a perfect summer staple and a good pair of shorts to own and mix in with all the denim cutoffs I will be wearing this summer. Pom pom shorts and happy prints make me smile.

Pictured: Rip Curl Shorts | Top by Somedays Lovin’
Learn how to make DIY Pom Pom Shorts on the blog!

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