Archive for the ‘New at SWELL’ Category

April 7th, 2015 | By | 3 Comments

Modern Ensemble | Festival Vibes OC Style Blogger Jennifer Wilson's Coachella Outfit Inspo

untitled-5035editI cannot believe Coachella is around the corner… That being said, I have been loving all looks that involve festival vibes. When I laid eyes on this off the shoulder crochet top from Swell, I became obsessed with how many ways I could wear this piece.

Shop the Crop Top Made by Jen’s Pirate Booty (more…)

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March 19th, 2015 | By | 2 Comments

Meet Your Maker | Pacific & Driftwood Designer and CEO Christian Cox Takes Swimwear "Beyond The Beach"

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SWELL: Tell us a little about Pacific & Driftwood….what sparked you to start creating swimwear?

Christian Cox (CC): I was working as the Associate Designer for a luxury womenswear (RTW) brand when the thought crossed my mind to start my own swimwear co. I had gone on Christmas vacation to the Caribbean and before heading out of town I was trying to find a new bikini. I didn’t really love anything I was finding and wanted something with a little more edge, something fresh, and something no one else would be wearing. So I came up with my own design, and then cut and sewed it in my bedroom.

While on the vacation (more…)

February 25th, 2015 | By | 6 Comments

Meet Your Maker | Issa De Mar Melissa Jasniy Tells Us How Her Love for the Sea Inspired Her Swim Brand

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SWELL: We heard it all started in a tiger painted ice cream truck! Can you elaborate a little more on how Issa De Mar came about? Is the truck still open on the North Shore?

MJ: You heard right! Yes, Marissa & I started by hand sewing each suit and selling it out of our tiger painted ice cream truck turned mobile store called ‘Roam Hawaii’ with our two other good friends Cassandra Rull & Brooke Dombroski. (more…)

February 9th, 2015 | By | 8 Comments

Day in the Life | Francesca Aiello Founder of Frankie’s Bikinis Tours Us Through Her Malibu Abode

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We met up with Francesca (of Frankies Bikinis) at her beautiful home in Malibu, where she graciously offered to show us some hot-spots and gave us a sneak peek into a day in her life. We started off our morning by chatting over a cup of green tea and as Frankie flipped through a vegan cookbook, we asked her a few need-to-know questions for our readers… (more…)