Archive for the ‘New at SWELL’ Category

May 17th, 2013 | By | No Comments

Daisy Dukes and Daisy Crowns…...Fresh Arrivals from Cult Gaia.

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Sun’s Out! Skip out into the sunshine in festive new flower crowns and head wraps from Cult Gaia. The turbans are a beach hair essential, and we’d rock the flower crowns anywhere under the sun. The only downside? Now that we have everlasting daisy chains we may have to creep out of the outfield and actually play the game.

Wear It: Cult Gaia
Watch It: View the Video Lookbook “Relax Baby, Be Cool…”

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May 16th, 2013 | By | 1 Comment

DIY: Scarf TankHow to tie a scarf into a racerback tank

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Did this scenario happen to you? You’re flipping through the May SWELL Catalog and spotted a super fun red, white and blue vest on page 26. But where’s the vest?!
Well too bad, you can’t buy it. But you CAN buy the scarf we used to make it (in about 33 seconds). Our stylist is the Houdini of scarf how-to’s, no biggie. Lucky for you, this style magician is willing to share her tricks. Read on for instructions on how to tie your scarf into a vest (or a  belted cover-up/dress)…

Pictured:
Patriotic Scarf
L*Space Bikini (bottom is reversible, solid side shown)
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May 15th, 2013 | By | No Comments

Memorial Day Packing ListJust the Essentials for a Summer Kickoff Weekend

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Planning a weekend full of stars, stripes and sunshine this Memorial Day? Hint: if you’re not, you should be. Because you’ll be clocking in some serious beach hours (right?!), keep the packing list to a handful of bikinis and a splash of accoutrement. It’s all you’ll really want to be wearing over the weekend anyway.
Read on for your brief guide to packing light (and right) for the holiday weekend…
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May 15th, 2013 | By | No Comments

Just In: Billabong Surf Capsule WetsuitsBold New Spring Suits + Win It!

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Just in time for sunny days and warm water temps…Spring ’13 Billabong Surf Capsule wetsuits! The throwback collection highlights retro designs (including some cheeky high-waisted shorts), playful cuts, bold colorblocking, and, of course, Billabong wetsuit technology. The result is a line of wetsuits that are as styled as they are shredable.

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Billabong Vintage Surf Short

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Billabong 2mm Peeky Vest

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Billabong Skinny Jane Spring Suit

Shop the Collection: Billabong Surf Capsule Wetsuits

Click though for a video of Billabong Team riders Courtney Conlogue, Alessa Quizon, Frankie Harrer, Ellie-Jean Coffey, Justine Dupont and Lindsay Perry taking the collection for a test drive on the North Shore. (more…)