Archive for the ‘VIDEOS’ Category

April 3rd, 2012 | By | 596 Comments

Win it Wednesday: Electric Captain Ahab Sunglasses + Footage from the Launch Party

Electric debuted Mark Healey’s new Captain Ahab signature shades with a rager aboard the Dana Pride fishing vessel. Check out some footage from the festivities and then sign up tomorrow for a chance to win a pair of Mark Healy’s glasses.

For more pics and info on the Boat Party Click here

To Enter:
1. Fill out the entry form:
2. Leave a comment- why do you want to win?
3. Earn extra entries- ‘share’ this sweepstakes after you enter and you’ll get 5 extra entries for each friend who enters

Thank you for visiting the Swell blog. Visit us on for more exclusive fan offers, giveaways and more.
March 23rd, 2012 | By | 2,814 Comments

Roark Revival -Behind the Brand

What is Roark? A brand inspired by bar-fights and seashells. If you’ve ever visited Hussongs in Ensenada Mexico, you’d understand. The guys who created this brand are well-respected hombres in the surf industry, and they’ve brought a fresh mix of Truth, Loyalty and Roots back to the game.

Check out a behind-the-scenes look at Roark’s rootsy operation out of Laguna Beach, Ca.

Unlike other tired tee-shirt companies who slap on a surf doodle and expect respect, Roark designs are inspired by the artifacts gathered during legit surf journeys, concerts, and legendary dude-cruises.

Volume 2 of the Roark wanderlust took us south of the border where the spring collection found inspiration from theives, muses, hippies and hallucinations. Check out the line and stay tuned for more meandering tales from Roark.

March 14th, 2012 | By | 2,231 Comments

St Paddy’s Day Drink Recipe -Video

Looking for a tasty yet traditional beverage for your St. Patrick’s Day party? The Irish Car Bomb combines three of Ireland’s favorite adult liquors into a tasty libation similar to a root-beer float. Irish Whiskey and Irish Cream are “bombed” into a Guinness stout, in the same fashion as the American Boilermaker.

As with most shots, too many rounds will have you redecorating the bathroom walls, but even novice drinkers can usually power down a car-bomb without any trouble.

Watch, learn and drink responsibly.

If you’re ever in Ireland DO NOT ORDER THIS DRINK. Terrorist targeted civilians with car-bombs during their civil war, making the reference similar to 9/11. A couple SWELL employees learned that the hard way while studying abroad. But don’t let political correctness ruin your fun, because nothing gets people out doing an Irish jig like one of these sweet shooters.

Watch the video, or follow instructions here:
How to make the perfect Irish Car Bomb.

Mixed into shot glass:
1 part Irish Cream
1 part Jameson Irish Whiskey

6 oz Guinness Draught in pint glass

Drop or pour shot of whiskey/cream into beer, drink immediately.

Do not consume alcohol if you are under 21 years of age.
Drink Responsibly, Raise Hell

March 2nd, 2012 | By | 3,747 Comments

Behind The Brand: AMBSN

New wave nostalgia, reinventing retro, respecting the classics and working for the weekend. These are the mores behind the Spring 2012 AMBSN clothing line, and has put them on SWELL’s best-sellers list all season long.

Watch SWELL’s first installment of “Behind the Brand” and learn about the inspiring story that founded this company.

To escape the pitfalls of certain tired styles in surfing, the AMBSN bros took their late 70s Impala for a dude-cruise up the entire Ca coast this spring. They found inspiration in salty old beach towns and timeless rolling landscapes. The results yielded an uncommon, yet much needed breath of fresh styles.

The two brothers who started the brand strive to think outside the box, source uncommon fabrics, revive rare templates and embody the complete California existence. Here’s a few favorite products going nuts in the SWELL surfshop.

Halfner Tank: Simple sea foam tonal coloring with signature AMBSN color blocking. Get it Here

Nana Surf Trunk: The 80′s ripper “thrilla gorilla” is an international icon of shred-tastic proportions. Thanks for bringin him back boys.
ambsn nana surfUppers Tee: If you haven’t noticed, AMBSN’s signature color-blocking rocks, and a tee without a pocket is just a damn rag. Get it now!

ambsn shirt uppers