Archive for the ‘VIDEOS’ Category

December 6th, 2012 | By | 1,582 Comments

Employee Spotlight: Nate Zoller

He’s the guy behind SWELL’s frothy product descriptions, and he’s shredding around South OC in this LEAF video… introducing our newest employee Nate Zoller. The Laguna Beach native has long dominated the podiums of local surf and skim comps, and recently took 1st place in the surf leg of the Ultimate Boarder Triathlon in Seaside. We are stoked to call him one of our own, so enjoy his flick and style picks below.

Vitals
Favorite Surfer: AI
Watering hole: Coyote Grill
College mascot: Banana slug
Best beach day ever: Any day in South Laguna
In your headphones right now: Tame Impala: Lonerism
Daily Driver: 5’6″ Psychedelic Germ
Favorite thing about working at SWELL: Lunch
Worst wipeout:
At a slab in Bali. Got sucked over and dragged across the reef backwards

Nate’s Kit…simply put
LEAF JALAPENO TEE: My brother and friends started this company. They kill it.
ELECTRIC MAGS SUNGLASSES: My go to shades: The Trouble Andrew designed Electric Mags
GRAVIS FILTER LX SHOE: Light weight, durable, and not too flashy
STANCE TACOMA SOCK: More Feet steez
INSIGHT DUCK SOUP DENIM SHORT: One denim short that I back
ELECTRIC NIGHTHAWK BEANIE: Winter is cold, I like wearing beanies
MATUSE HOPLITE FULL SUIT: In my opinion Matuse wetsuits are the best on the American market

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December 3rd, 2012 | By | 1,315 Comments

Done. A Film by John John Florence

John John Florence might be the most exciting surfer in the world today. Amidst his hallmark 2012 competitive season, the 20 year old jetted to Tahiti and Mexico and Indo and other mysto spots, he was on a mission for perfect waves.

The film is out on iTunes fairly soon, but if you happen to be on the North Shore of Oahu this Wednesday come by the Banzai skatepark at 6:30 PM for the premier and hang out with John John himself.

Early in the year he purchased his own Scarlet RED camera and decided to take his friend Blake Kueny along for the ride to document his surfing and travels. As the trips progressed so did John John’s surfing and the clips he was nailing. So he decided to make a short film titled Done.

The 23-minute profile film includes a cast of John’s best friends including: Nathan and Ivan Florence, Kiron Jabour, Matt Meola and Albee Layer. Some of the most progressive surfers in the world just happen to be John John’s friends and family, and these trend-setting, limit-pushing, death-defying surfers ride for the top brands on SWELL like Vans, Sanuk, O’Neill and Dakine. Start shredding all their signature products available at SWELL.

Just as John’s year started out with a bang (winning the Volcom Pipe Pro) it looks like it will end with an exclamation point with his first self-produced film, and his campaign to defend his Vans Triple Crown of  Surfing Title. Watch the Sunset slab-fest set to run the finals tuesday 12/4 here.

 

November 21st, 2012 | By | 3,577 Comments

New Beater Edit from Catch Surf

What’s on every grommet’s Xmas list this year? The Beater!

These classic foam boards are great fun for everyone and crucial to everyone’s quiver. From groms looking to transition into surfing to rippers wanting to cut loose in some shore pound, anyone can enjoy the Beater. The sturdy stinger make surfing and skimming these a breeze even for some of the larger fellows out there. Tow it behind a boat or belly surf it into the sand, these tough little boards are up to the challenge!

So grab yourself a beater and scope this latest edit of Morgan Just on his 54” Finless. He takes his Beater from Trestles to the Wedge and shows us all how to jam that thing down the line.

Click here to check out all the Goods from Catch Surf

October 16th, 2012 | By | 1,798 Comments

Stance -Uncommon Styles Afoot

The action sports world runs on functionality and style, yet in the sock department we’ve long been prisoners to those tired old tube-socks.  In just 2 years Stance has reinvented street socks with modern art, technology, and by assembling a core collection of action sports icons young and old.

From Duane “The Master of Disaster” Peters to Lizard King to 4th generation ripper Greyson Fletcher, Team Stance is a wrecking crew of unparalleled skate talent and personalities. They hit the road to test their signature socks with features like gripper cushion sole padding enabling the boys to even skate the pool without shoes (4:30). Enjoy the antics…

The Stance Surf Team is equally radical, turning skate expression into surf progression. Led by World Title contender John John Florence, radical designs and outlines were contributed by the next generation of these underground idols and anti-heroes.

Stance socks feature:
+ Moisture and Odor Controlling Mesh vents
+ Russ Pope Paintings
+ Left Right specific toe shape (ON performance styles)
+ Gripper cushion pads, locking foot in place
+ Elastic arch support
+ Seamless toe closure
+ Deep heel pocket
+ Self adjusting welt cuff
+ Signature Team Rider Logo
BUY STANCE SOCKS AT SWELL -Over 20 styles in stock