Archive for the ‘VIDEOS’ Category

July 10th, 2008 | By | 4,185 Comments



Our summer internship program launched a few weeks ago, and so far this season’s crop has blown us away. After pouring over countless submissions, we found Nicki’s to be one of the most creative and compelling. Fresh from an amazing merchandise and apparel grad school program in Italy, Nicki has turned out to be way more fashionable than Whitney and a whole lot smarter than LC. As our resident know-it-all for surf industry gossip and anything not hot, here Nic fills us in on why working at Swell is so freaking awesome.

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July 9th, 2008 | By | 2,974 Comments

Mmmmm… MODELS!



After much cajoling and a few death threats, we’ve decided to give you all VIP access to our world famous models. Here, you can observe them in their natural habitat as they behave coyly and restrained for our cameras. Let us tell you this was no easy task, as we had to encourage them for hours with Starbucks and Hills reruns to come out of their cages.

July 2nd, 2008 | By | 247 Comments




When Pinky first heard about our …Lost surfboards and clothing giveaway, he charged and created two masterpieces within a few minutes. Honest! Watch in real time as the master gives two custom boards the real treatment.

June 17th, 2008 | By | 4,309 Comments



Taylor Steele‘s latest and greatest, Stranger Than Fiction, is about to embark on its world tour with the first stop hitting La Paloma in Encinitas on June 20. The complete tour dates are as follows:

Friday, June 20th- La Paloma Theatre: 471 S. Coast Hwy 101, Encinitas, CA 92024

Sunday, June 22nd – Hurley Headquarters: 1945 Placentia Ave., Costa Mesa, CA 92672

Tuesday, June 24th – South Coast Cinema: 162 S. Coast Hwy, Laguna Beach, CA 92651

Saturday, June 28th – Saint Rocke: 142 Pacific Coast Hwy, Hermosa Beach, CA 90254

Friday, July 11th- Ventura High School: 2 North Catalina, Ventura, CA 93001

Wednesday, June 25th – Rio Theatre: 1205 Soquel Ave., Santa Cruz, CA 95062

Wednesday, June 25th – Balboa Theater: 3630 Balboa St at 38th Ave., San Francisco, CA

Friday, June 27th- Minor Theater: 1037 H St., Arcata, CA 95521

Thursday, July 10th- High Dive: 513 N. 36th, Seattle, WA 98103

Thursday, July 3rd- Next Door: 43 N. Hotel St., Honolulu, HI