Archive for the ‘VIDEOS’ Category

January 31st, 2013 | By | 1,646 Comments

Interesting Human: Alex Knost

RVCA surf advocate, board shaper and Tomorrow’s Tulips band front-man  Alex Knost has conceptualized and designed the second season of his signature apparel collection. He freesurfs around the world all year in search of inspiration for these custom tailored styles.

Enjoy as he expresses his style on a RVCA surf trip in Costa Rica

Alex Knost’s Spring 13 Line joins the elements of classic, vintage-inspired workwear, retro color combos and paisley prints for a feel that reflects his own wardrobe to a T. Alex has an affinity for secondhand charm, relaxed fit knits and muted color palettes that pop with brightness. Shop his RVCA looks here.

rvca knost

Keep an eye out for this coastal vagabond, as he can usually be seen in a very creepy taupe van, searching for a wedge on the outskirts of Newport Beach with his buddy Ford Archbold.

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January 7th, 2013 | By | 2,203 Comments

Volcom Strange Brains -Episode 1

Masters of mod, Volcom celebrates the weird underworld of surfing’s craziest characters. They’ve launched a monthly web series profiling heavy moments in the lives of their team riders. Enjoy the pilot episode with Alex Gray of the South Bay.

Volcom’s team inspired apparel personifies those adrenaline junkies who live for heavy water, and give life hell. Check out all the strange brains styles from V-Co.

December 19th, 2012 | By | 2,437 Comments

Albee Layer’s “Double Albee Oop”

Double oop. 720. 540. Whatever you want to call it, Albee Layer has done it, becoming the first surfer ever to complete it and beating Julian Wilson in a footrace to the finish line. Outdoing Julian is no easy feat, especially when Red Bull throws a campaign geared towards J Dubs’ attempt at landing the elusive whirly bird alley oop rotation.

But as the money was thrown one way, the kids on Maui were hucking themselves into the wind in a more reckless fashion. Enjoi.

If you haven’t seen Albee Layer and Matt Meola’s entire web series “The Isle” yet then you have been missing out. The two aerial surfers and Innersection winners produce a new video every few months that is filled with innovative airs and classic outtakes. As you may know the trade winds blow in Maui nearly every day of the year, which makes for loftier airs and ultimately more time in the air. Even Greg Long has called Albee “The most exciting surfer in the world” for his skills on slabs and in the air.

While the pair have invented their own aerials in the past, this “Albee Oop” is deservedly at the top of the list. He spins a full rotation alley oop and proceeds to keep spinning another 180 degrees, landing with his tail towards the beach and rotating out with the motion. Incredibly difficult and unprecedented until now. SWELL would like to give a big congratulations to Albee and we can’t wait to see what he and Meola do next.

Vitals

Hometown: Haiku, Maui, HI
Age: 21
Sponsors: ERGO, Dakine, Xcel, Sanuk,
Neighbor: Laird Hamilton
Favorite Wave:  Peahi (Jaws)
Biggest paycheck: $100,000 for his winning Innersection part
Random Fact: Has webbed feet.

December 6th, 2012 | By | 1,377 Comments

Employee Spotlight: Nate Zoller

He’s the guy behind SWELL’s frothy product descriptions, and he’s shredding around South OC in this LEAF video… introducing our newest employee Nate Zoller. The Laguna Beach native has long dominated the podiums of local surf and skim comps, and recently took 1st place in the surf leg of the Ultimate Boarder Triathlon in Seaside. We are stoked to call him one of our own, so enjoy his flick and style picks below.

Vitals
Favorite Surfer: AI
Watering hole: Coyote Grill
College mascot: Banana slug
Best beach day ever: Any day in South Laguna
In your headphones right now: Tame Impala: Lonerism
Daily Driver: 5’6″ Psychedelic Germ
Favorite thing about working at SWELL: Lunch
Worst wipeout:
At a slab in Bali. Got sucked over and dragged across the reef backwards

Nate’s Kit…simply put
LEAF JALAPENO TEE: My brother and friends started this company. They kill it.
ELECTRIC MAGS SUNGLASSES: My go to shades: The Trouble Andrew designed Electric Mags
GRAVIS FILTER LX SHOE: Light weight, durable, and not too flashy
STANCE TACOMA SOCK: More Feet steez
INSIGHT DUCK SOUP DENIM SHORT: One denim short that I back
ELECTRIC NIGHTHAWK BEANIE: Winter is cold, I like wearing beanies
MATUSE HOPLITE FULL SUIT: In my opinion Matuse wetsuits are the best on the American market