Archive for the ‘VIDEOS’ Category

November 2nd, 2011 | By | 2,460 Comments

Shark Sighting Clears the Surf at World Championships in San Francisco

“It was the biggest fin I’ve ever seen, and it was coming straight towards me” gasped surfer Dusty Payne after retreating from the competition area in San Francisco’s Ocean Beach surf zone. The surfer hailing from Oahu is no stranger to surfing in the water with sharks and other sea creatures, but he claimed he’d never seen anything on this scale.

Dusty points in the direction of the Shark

After spotting the 12ft great white shark, Payne warned his fellow competitor and photographer, then quickly surfed his way to the sand. The threat was serious enough to make him forget about the $425,000 of prize money up for grabs at the 2011 Rip Curl Pro Search San Francisco. In order for the competitors to re-enter the line-up, lifeguard boats stood guard just outside of the breakers, but claimed they only spotted some dolphins. But who knows…reporting shark sighting is not good for tourism.

A rule was recently drafted to stop competition when sharks are sighted in the line-up, but the local photographer in the water remained, and remarked “Its San Francisco…what do you expect?” On Saturday a surfer was attacked by 9ft great white shark, and survived thanks to the use of surfboard leashed used as tourniquets.

Watch this video edit of the encounter with reactions to the shark toward the end.

The Rip Curl Pro Search is located in a new location each year to test the limits of the world’s top-rated surfers, and shark threats only add to the already dangerous surf of Ocean Beach. During last years competition in Puerto Rico, 3x world champion competitor Andy Irons passed away. Today marks the first anniversary of his passing, and his memory is present in the minds of the competitors.

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October 24th, 2011 | By | 4,264 Comments

Style Advice from a Pro Holiday Style Tips and Picks from SWELL Model, Sydney


Get some fun style advice from a pro: SWELL model Sydney!
We caught up with Sydney at the Holiday photoshoot at the San Clemente Pier (hence the wind and waves in the background), to talk about her take on Holiday style, boots, and a little bit of dude style.

Shop Sydney’s Style:
Skinny Jeans
Heeled boots ( featuring the Frye Campus Lug)
Free People
Chunky Sweaters

 

October 21st, 2011 | By | 3,667 Comments

Winter Trends Report Top Holiday trends from SWELL's buyer, Hannah

Want the inside scoop on some of the top trends to expect in the upcoming Holiday season? We caught up with SWELL’s buyer, Hannah, at the Holiday photoshoot, to talk about some of her favorite styles we’ll being seeing this winter. Some seasonal standouts include fur trims, military embellishments and wide-brim hats. Read on for more trends, a little man-style advice, and where to shop the trends. (more…)

October 17th, 2011 | By | 1,692 Comments

Behind the Scenes: Holiday 2011 Photoshoot The SWELL Holiday 2011 Catalog Is Here

It’s here! The 2011 SWELL Holiday catalog has arrived. Featuring some of our buyer’s favorite picks, this season’s catalog was shot in our home town of San Clemente, CA. Our favorite featured looks include a chunky MinkPink sweater paired with leather shorts, a nordic RVCA sweater, a BB Dakota fur vest and Billabong lace maxi skirt.

Click here to Shop the Catalog, then leave a comment and let us know what you think!

Read on for more about the catalog and featured photography. (more…)