Archive for the ‘VIDEOS’ Category

December 9th, 2011 | By | 2,375 Comments

It’s Back (Get It?)…the 2012 Miss Reef Calendar


It’s the gift you’ve been waiting for all year….the 2012 Reef Girl Calendar. And this year, it’s not just a locker lining (although we’d bet you the SWELL site that it ends up in many-a-school-locker this year). This Miss Reef, version 2.0, is bigger, better, and more suited for your coffee table. Luckily for you, it is still contraindicated for work coffee table use- depending on said work place of course. Behold: the magical gift that you can enjoy, and your mom/girlfriend can evil-eye, for (at minimum) 12 glorious months. Wow, you’re really reading this instead of replaying the video?! Kudos to you. Get yours (and plenty of extras for friends, stocking stuffers and creepy uncles): the 2012 Miss Reef Calendar

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December 5th, 2011 | By | 1,367 Comments

Day 1: Jack Johnson Performs at Surfrider Awards in Waimea Bay

The SWELL team is out on Oahu’s North Shore to bring you the exciting events in the epicenter of  surf world. The first part of our “7 Days on 7 Mile Miracle” series features the Surfrider’s 9th Annual John Kelly Environmental Awards.

The ceremony and silent auction went down  in the Waimea Valley Pavilion, and the whole north shore community joined in to celebrate those responsible for protecting the coastal environment.  Attendees enjoyed a surprise performance by Jack Johnson, performing original songs about the harms of single-use plastic, holiday remixes, and his best selling hits.

Mark Cunningham, Peter Cole , and other legends recounted decades of hard fought battles to “keep the country, country” and they awarded  these supporters for maintaining an uncompromising defense of the coast. Do your part showing support with iconic Surfrider apparel here.

Lifetime Achievemnt Award: Cora Sanchez is the co-founder of the Oahu Chapter, and leads the ongoing fight against development.  She also made huge strides in ridding North Shore beaches of plastics  deposited by oceanic gyres from all over the world.

Environmentally Friendly Hawai‘i-Based Company Award: The Kona Brewing Company  promotes sustainable practices at all their facilities and is a long time supporter of Surfrider.   The company helps organize the Kona Brewers Festival, which raises money for educational, environmental and cultural organizations.  The State of Hawaii holds high eco-standards, and Kona leads the charge by using recycled building materials and installing solar  panels at their facilities.

Professional Surfer Award:  Kyle Thiermann created a five-part video series, Surfing for Change, to encourage individuals to change their life habits to help save the environment. Kyle’s video “Where Is Away? Solving Plastic Pollution in 4 Minutes” shows how wasteful and destructive single-use plastics are to the marine environment and encourages people to bring their own reusable bags and bottles.

Check back for day two on the North Shore, Featuring locals surfing in the Waimea River
November 18th, 2011 | By | 2,706 Comments

Show Your Sketchy Support: Volcom x Kid Creature Collaboration Series Tees from Volcom and Kid Creature, Benefiting Pipeline to a Cure

Sport a tee that supports children with Cystic Fibrosis. From the Volcom Art Loft and Calvin Saxton (aka Kid Creature), comes a collection of art tees that have more imagination than a unicorn dream. When you purchase this Give Back Series product, you help Volcom and Kid Creature support the Pipeline to a Cure Campaign- helping to fund the Cystic Fibrosis Foundation and their fight against cystic fibrosis.. Read more about the cause HERE.

Shop the Collection: Volcom x Kid Creature Tees

November 18th, 2011 | By | 2,149 Comments

New at SWELL: the Quiksilver Watermans Collection Presenting a collection from Quiksilver, inspired by the icons

New at SWELL: the Quiksilver Waterman Collection
Inspired by true watermen, surfing icons, and pioneers of the sport, the collection aims to bring back the inherent quality of classics. Forgoing any trace of frivolous trim, the focus remains on solid essentials and a utilitarian aesthetic.


(featured: Quiksilver Waterman windbreaker, Quiksilver Waterman sweater, Quiksilver Waterman sweatpants)

Advocates of the collection include some of the most respected big wave riders, open water paddlers, world champions and legendary watermen- including: Mark Healey, Jamie Mitchell, Bobby Nash, Kelly Slater, Titus Kinimaka, and more of the world’s greatest.

Click to View: the Quiksilver Waterman Collection