Archive for the ‘Photography’ Category

June 7th, 2014 | By | 370 Comments

Sublimated Style Gallery Worthy Graphics

Getting tired of seeing bold type face prints with sayings like “SWAG” or “BALL SO HARD” slathered all over them? Then check the stories on these sublimate printed tanks, as seen in SWELL’s June Catalog. We spoke with some of the brands behind these awesome Photo-Graphic styles from Matix and Reef.

Matix “Lazy Days” Tank With Featured Photographer Drew Martin

matix tanks at swell.com

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June 5th, 2014 | By | 82 Comments

#SWELLivin

swell_sunspots_maldives_57-645
Sometimes, it’s worth the sunspots. (more…)

June 4th, 2014 | By | 450 Comments

Behind The Scenes: June 2014 Catalog Photoshoot SWELL Models Kick Off Summer in the Heat of the California Desert Sun

BEHIND THE MID-SUMMER 2014 STYLE GUIDE
Oh, hey there summer. We’ve missed you. Adding to the list of missed things: bikinis, tan lines, sandals, salt-crusted everything, sherbert sunsets and sandy buns. With bikini season in full swing, it’s time to talk about the crème de la crème of crop tops, cheeky bottoms and cover-ups. The best of beach and boardwalk. Read through the guide for some mid-summer style inspiration…

May 30th, 2014 | By | 58 Comments

Behind the Cover | Jon Steele Featured SWELL Catalog Photog Walks Us Through His Ecuadorean Covershot

Jon Steele stops by the SWELL shop to share his Ecuadorean discovery. (more…)