Archive for the ‘THE SWELL LIFE’ Category

December 17th, 2013 | By | 154 Comments

Meet Your Maker | Matix Chad Heit Explains His Vision Behind Matix's Holiday 2013 Designs


SWELL Stopped by Matix HQ in Los Angeles to sit down with VP of Merchandising and Design Chad Heit. We talk workwear, Matix’s big comeback, then go have a skate in their warehouse. 

SWELL: Walk us through your design team’s innovation process for the Holiday 2013 line?

Chad: We start off with a hindsight meeting and go over what did well & what did not for 2012.  The designers then do research & inspiration gathering ideas from traveling,  web/books/magazines, reference samples (vintage & new), photography, architecture, etc.   We also will develop a color story then develop story boards for the season.  Steelcraft was one of our themes for Holiday 13 which consisted of casual outdoor & military inspired pieces. (more…)

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December 16th, 2013 | By | 2 Comments

3 Cups 1 Day | Pipemasters Final Recap Fanning Wins a World Title, Slater Wins Pipe, & John John Takes the Triple Crown


SWELL photog Domenic Mosquiera braved the biggest crowds in Triple Crown history to capture the craziest Pipe final since AI vs. Slater.


December 16th, 2013 | By | 1,522 Comments

Photo Tip: Kelsey Finn

Photo Tip of the Week from photo contributor, Kelsey Finn…
Get close to your subject. Since water reduces color, contrast, and sharpness – the closer you are, the more crisp and vibrant the photo will be.

Check back next week for fresh photo tips, or check out past tips here: Photography Tips
Follow Kelsey on Instagram at @kelseyfinniscool
Gear Up: Shop Water Cameras at SWELL

December 14th, 2013 | By | 31 Comments

SeaMade: Top 5 Coastal CA Brews A series on surf, cross training and lessons on all things salty by guest blogger, Madison

‘Tis the season to crack a frothy one and get merry with friends and family. Did you know that beer especially comes in handy around the holidays? Just think of all the benefits of beer this time of year… potentially awkward family and work parties get lightened up, there is no preparation except to chill it in the fridge before hosting an ugly sweater party, you can make ordinary recipes (hyperlink ‘recipes’ to extraordinary, and there are countless special holiday editions (make ‘special holiday editions’ hyperlink to Beer season- I think so! Being that San Diego is the craft beer mecca of our country, and possibly the world, we don’t really have a season for extra beer consumption, but for all of you feeling extra keen to drink some crafty brews, you’ve come to the right spot. To follow are my picks for the five best breweries in San Diego (did I hear someone say brewery crawl?) and a standout brew from each. Santa, if you’re reading this, feel free to put these five ales under my tree…
Pictured: RVCA Jacket | RVCA Hat | Raen Sunglasses | Frye Boots