Archive for the ‘THE SWELL LIFE’ Category

May 6th, 2015 | By | 1 Comment

Party Pics: Stab in the Dark Julian Wilson's Cinco De Mayo Party Announcing DHD as the Winning Surfboard


Last night in Venice SWELL hosted a party with 400 of our closest friends to unveil the best surfboard inthe world. Really, how else would you get an unbiased winner than giving a top WSL surfer 10 unlabeled boards and cutting him loose in Western Australian ramps? Well, the winner was DHD Surfboards and  Daren Handley was over  the moon as he as handed a framed cover of his Stab in the Dark Covershot.

In typical Stab Mag style the party was littered with eager coeds and a cinco de mayo open bar that set the place on fire.  Photos by Matty Wong


The Stab in the Dark mini-documentary drops on at 10:30am Thursday, Pacific time. It’s 15-ish minutes long and features one of the world’s most technically perfect surfers pushing himself on bespoke (but blind date) surfboards in Western Australia over 10 days. You won’t wanna miss it. We’ll also be dropping a short profile series on the shapers in the coming weeks. Stay tuned. (more…)

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April 24th, 2015 | By | 13 Comments

Trunk Talk: Volcom’s Joe Frizelle A Stab Mag x SWELL Series about the Legends Who Make Your Boardshorts

Meet the men who minimize your rash, modify your maneuverability, mold your style, maximise your time in the water. This is our way of paying homage to these legends, just a little, so you might better understand just where your surf shorts are coming from.

The installment feature Volcom designer Joe Frizelle, and check out his work in the SWELL surf shop

April 21st, 2015 | By | 20 Comments

Festival Style | Stagecoach Outfit Guide SWELL Photo Assistant 's Picks to Get Styled-Out for the "Mane" Stage

Festival season is still upon us and although Coachella has gone and past we still have a summer full of great music and even better style! Stagecoach may not be as well known for its fashion—but trust me when I say there’s still a “festival look” befitting this awesome country music filled weekend.  Our photo assistant MacKenzie is sharing her 3 must have looks to guide you through this festival season:

Headliner: Tim McGraw: “Someday you’ll be looking back on your life at the memories; this is going to be one of those nights.”

Day 1: My first outfit is an all American girl look. I wanted to stay sweet and southern, while still being boho-chic. A romper is the perfect festival outfit when you are dancing the night away front row to your favorite song. My 3 must haves include flirty florals, statement sunglasses, and of course a pair of good ol’ cowgirl boots.

Celebrity fashion inspiration: Maddie & Tae and Kacey Musgrave’s.

Stagecoach_1_1             Get the Look: SWELL Romper, Statement Necklace and Killer Sunnies.

Headliner: Miranda Lambert

 “Mama’s broken heart.” (more…)

April 14th, 2015 | By | 11 Comments

Coachella Weekend 1: Vestal Village Party Pics Trend-Spotting and Photo-Bombing at the Exclusive Action Sports Pool Party


The who’s-who of the Action Sports industry converge on Coachella Music Festival for an invite-only camp out and 4-day pool party. Enjoy the evidence of the concert and see who got in the mix.

Thanks for the memories Vestal! Checkout New Vestal Watches and all Guys and Girls Festival Style needs at SWELL

Photos by Pierre Auroux Photography (more…)