Archive for the ‘THE SWELL LIFE’ Category

February 21st, 2014 | By | 345 Comments

Bikini Party! Photos from the Billabong Bikini Truck Launch Party, Powered by SWELL

It’s official…the Billabong Bikini Truck is on the road!
Because no maiden voyage is complete without a proper send-off, we celebrated over Bikini ‘Tinis at Shelter, Encinitas. And a bikini party is the best kind of party. Says us at least. Want to join in on the party? Come by the retail launch party Saturday, March 1st at the Saguaro, Palm Springs. Read on for photos + more (more…)

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February 21st, 2014 | By | 92 Comments

We Carry SUPERbrand Boards… Just Not This One Paul Fisher Waxes His Shred Stick

Paul Fisher never ceases to amaze us with his antics. Enjoy his phallic shred fest on his “progressive” shape from SUPERbrand. Check out the fresh quiver of Shapes that just landed at SWELL. Or opt for the Channel Island sled that Ottz waxed up.

February 20th, 2014 | By | 225 Comments


You know what makes me happy? A soft tee. A really soft tee that speaks my mind. One of those soft, perfect tees you can wear anywhere: hiking, working out, to yoga, surfing (yeah for a little extra sun protection), or just with a pair of jeans…and not look like I am wearing a tee I wore four times already this week, that was previously drenched in saltwater.

It’s the simple things in life that make me smile: walks, naps, coffee, waves, dogs, nature…and somehow, I firmly believe soft tees fit into that equation. Maybe I’m weird, maybe more people feel the same. But, I think it’s totally ok if a tee makes you really, really happy.

…and if you own a lot of them.
- Guest Blogger, Rebekah Steen

Pictured: Rip Curl Tee (sorry, sold out!)
Shop New Tees
Want More? Check out more #SWELLivin Posts
Learn more about the #SWELLivin blogger, Rebekah, and check out her blog here

February 20th, 2014 | By | 1,779 Comments

It’s Here: The Billabong Bikini Truck, Powered by SWELL! Announcing the Launch of Our First-Ever Bikini Pop-Up Shop

Welcome the Billabong Bikini Truck, Powered by SWELL
…coming to a beach near you!

Ooh, shiny things! Something shiny that delivers a bikini boutique to you? Even better. Introducing, the Billabong Bikini Truck, Powered by SWELL!

Hitting the road for the first time this Spring, the vintage Airstream turned bikini pop-up event will host a retro-inspired showroom full of our favorite Billabong bikinis, mobile lounges, an accessories garden, photo booth, giveaways, and more. (more…)