Archive for the ‘THE SWELL LIFE’ Category

February 22nd, 2014 | By | 631 Comments

SeaMade: Surfing 101 | Taking the Drop

You see a lump of water looming in the distance, you get syked, and turn to go. But oh snap- that wave snuck up and before you know it, you’re getting thrown over the falls. You pretty much just got owned by mama ocean and it doesn’t feel good.
Today on SeaMade we are stripping surfing down to one of the key fundamentals- dropping in.

Photo |  Chris Grant Photo (more…)

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February 21st, 2014 | By | 292 Comments

Bikini Party! Photos from the Billabong Bikini Truck Launch Party, Powered by SWELL

It’s official…the Billabong Bikini Truck is on the road!
Because no maiden voyage is complete without a proper send-off, we celebrated over Bikini ‘Tinis at Shelter, Encinitas. And a bikini party is the best kind of party. Says us at least. Want to join in on the party? Come by the retail launch party Saturday, March 1st at the Saguaro, Palm Springs. Read on for photos + more (more…)

February 21st, 2014 | By | 91 Comments

We Carry SUPERbrand Boards… Just Not This One Paul Fisher Waxes His Shred Stick

Paul Fisher never ceases to amaze us with his antics. Enjoy his phallic shred fest on his “progressive” shape from SUPERbrand. Check out the fresh quiver of Shapes that just landed at SWELL. Or opt for the Channel Island sled that Ottz waxed up.

February 20th, 2014 | By | 196 Comments


You know what makes me happy? A soft tee. A really soft tee that speaks my mind. One of those soft, perfect tees you can wear anywhere: hiking, working out, to yoga, surfing (yeah for a little extra sun protection), or just with a pair of jeans…and not look like I am wearing a tee I wore four times already this week, that was previously drenched in saltwater.

It’s the simple things in life that make me smile: walks, naps, coffee, waves, dogs, nature…and somehow, I firmly believe soft tees fit into that equation. Maybe I’m weird, maybe more people feel the same. But, I think it’s totally ok if a tee makes you really, really happy.

…and if you own a lot of them.
- Guest Blogger, Rebekah Steen

Pictured: Rip Curl Tee (sorry, sold out!)
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Learn more about the #SWELLivin blogger, Rebekah, and check out her blog here