Archive for the ‘THE SWELL LIFE’ Category

October 12th, 2013 | By | 1,009 Comments

SeaMade: Surf Cross-Training Circuit Workout

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Wednesday was a tragic day for summery California beach fanatics like myself. Rain, wind, and lightning (oh my!) marked the first day of fall in my books. The surf was blown to shreds, and sorry, I’m not pushing the level of surfing that makes me like onshores in order to boost high and mighty. So although a day of curling up on the couch in my favorite loungewear with a steamy hot mug of cocoa sounded so nice, I decided to pound some coffee and get my butt in action. After all, it’s supposed to be a toasty 75 with combo swell for the next week…always gotta be prepared. Read on for the workout…
(Pictured above: SWELL Wolf Tank / Hurley Crop Workout Pant)
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October 11th, 2013 | By | 1,420 Comments

Roadtripping | Hollister Ranch The ins-and-outs of scoring rights-and-lefts on California's Central Coast

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30 miles north of downtown Santa Barbara is Gaviota Campground, the base camp for south swell surgical strikes.  Santa Barbara locals are very proprietary about the fickle surf that squeaks through the Channel Islands, so keep a low-profile and take a free lesson from the SWELL team. (more…)

October 10th, 2013 | By | 1,170 Comments

#SWELLivin

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If you think about it, there’s a lot to love, all around.

It’s crazy how negative our mindsets can be, so here’s my little tip. Stop sometime today, look up, around you, close your eyes, take a deep breath, and figure out a few things that make you smile at that very moment. Yes, even if it’s in a cubicle, or driving in traffic. It doesn’t need to be something tropical, although that’s what typically floats my boat. Heck, the smell of coffee in the morning gives me permagrin. Just take a moment, and figure out something around you to be thankful for or excited about. Because you never know…somewhere, someone might be wishing they were where you are right now.

Especially if it’s at a warm tropical beach.
- Guest Blogger, Rebekah Steen

A few SWELL loves….Aloha Prints, Beach Pants, Bikinis
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Want More? Check out more #SWELLivin Posts
Learn more about the #SWELLivin blogger, Rebekah, and check out her blog here

October 8th, 2013 | By | 130 Comments

Meet Your Maker | Tavik Men's Designer Mark Powell Talks Tavik Style, Parties, Surf & Workwear Inspo




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Tell us why the slim pickens shirt is ideal for salty shapers and garage dwellers.

MP: Slim Pickens was inspired by the durable denim of our western heritage. Think gold-digging, sharp-shooting and the random bar-room brawl. (more…)