Archive for the ‘THE SWELL LIFE’ Category

July 22nd, 2013 | By | 571 Comments

Summer Intern Approved | The RVCA Cooler Satchel

iphone 006Take this RVCA vacancy cooler with you anywhere. The uses are endless and so are the beers that fit inside this handy parrot covered man purse. Avoid wrapping your beers up in a t-shirt or getting caught looking like a bum by drinking out of a brown paper bag!  It’s no longer a mission hauling your 6 pack down to the beach, you can disguise this cooler as a beach bag and look super trendy while doing it.

Pictured Above: Jodie Totes the VA Cooler Satchel on the San Clemente Pier, wearing the Brixton Nora Hat

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July 19th, 2013 | By | 49 Comments

SeaMade: Cross-Training A series on surf, cross training and lessons on all things salty by guest blogger, Madison

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As Mister Jagger says, “You can’t always get what you want” and so it goes for the life of a surfer on the hunt for waves. Sure, those rollers you see in the distance of above photo are ridebale, but there are days where my activity needs to be stepped up a notch. Running provides me with an outlet for my energy and is one of the best on-land cross-trainings for surfing. Speeding up those legs of yours will prepare you for longer surf sessions and bigger waves, as well as keep you lean and mean so you can keep fitting those teeny kinis and second-skin wetsuits. Even when there are waves, I like to do a pre-surf hustle to warm up my muscles, especially if I’m in a cold climate. Like surfing, running is free, and you can challenge yourself in many ways…hit the beach, trail, stairs, gym, and switch it up between sprints and distance running to really get a workout.  Once you get into running, it becomes easier and you can set new goals. What’s that saying? Oh ya- just do it!
- By Guest Blogger, Madison

Pictured Above: Alternative Apparel Legging / Alternative Apparel Sports Bra
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July 19th, 2013 | By | 965 Comments

Photo Tip | Follow the Light Edition -Paul Greene Follow The Light Finalist Paul Greene's Pro Tips About Using Camera Water Housings

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Water Housing Basics
As a surf photographer, your water housing is one of your most important tools, therefore it is crucial to
know how to properly use and take care of it. When I first got my water housing one of the problems I faced
was keeping water drops off my port. Little did I know that there are two types of ports for your water
housing, a wet port and a dry port. Wet ports are usually dome ports for a wide angle or fisheye lens. To
keep the port “wet” all you have to do is lick the outside and water will stick to it. (more…)

July 18th, 2013 | By | 216 Comments

Bienvenido A Miami Swim Show!

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Wish We Were Here…Miami Beach.
The SWELL Buyers & Stylists are off to the Miami Swim show for a weekend of sun, South Beach and, of course, swimwear. It’s a solid weekend of scouring the show, runways and poolside parties for fresh brands, new trends, and 2014 collections from our favorite designers. A full 72 hours of bikinis. We know, though gig. But hey, someone’s gotta do it, right!?

With the top swim designers, models, media, and 95 degree tropical thunder storms in town, packing for the trip meant curating their absolute favorite (and boldly colored, it is Miami) pieces to bring along. Read on for a peek inside the travel bag of SWELL Stylist, Kylie… (more…)