Archive for the ‘THE SWELL LIFE’ Category

February 21st, 2013 | By | 4,319 Comments



Are you l.i.v.i.n the SWELL life? Then join your like-minded SWELL peeps on Instagram by adding the hashtag #theSWELLlife to your beach, bar, sand and steeze photos…or your surfing duck or trucker hat-loving pup.
Check out #theSWELLlife photo gallery

More of a “what’s in it for me” type? Then get to gettin creative with your SWELL catalog. Post a photo with your SWELL catalog to Instagram, adding the hashtag #theSWELLlife, for a chance to win $100 gift card. The contest ends TONIGHT AT MIDNIGHT! We added a few of our top picks above…just to get your hip little Instagram fingers warmed up.

Thank you for visiting the Swell blog. Visit us on for more exclusive fan offers, giveaways and more.
January 24th, 2013 | By | 2,834 Comments

Beached Days -Volume 2 Release Party Hang with Surfing's Anti-Heros in Laguna Beach, Celebrating a Legit New Mag

It’s not your average surf mag. Beached Days is the backwards brain child of Mitch Abshere, founder of Captain Fin Co, and a brand ambassador for Electric, Stance, and Hurley. This second release looks at surfing’s anti-heroes like the Fletchers, Jay Adams, T.Sherms, Alex Knost and some crazy indie dudes you may have never heard of.

The FRUS TNOD (DONT SURF) edition was edited by SWELL’s own Nate Zoller, and the launch party is going down on his home turf in Laguna Beach on Friday 6-9pm. Our friends at Thalia Surf are hosting the mixer with free beer and local grinds. The mag is only published a couple times a year, so don’t miss out.  915 S Coast Hwy Laguna Beach, CA 92651 6-9pm, YEW!

Here’s a preview of the newest name in surf media: BEACHED DAYS



Nathan Fletcher rarely opens up like this: A 18 interview and photo feature. More on his code red session and signature collection here


Another Laguna local, JP Olson is a fine art freak over at Hurley


Tyler Warren: cool with the consequences, and making Billabong proud


Mitch Abshere refers to Alex Knost as a major influence in the progression of the sport.  See the A.Knost signature cuts from RVCA


Ando letting loose in his signature Quik shorts in Hawaii

January 16th, 2013 | By | 120 Comments

Steve Sherman Talk Story Tonight

High-profile portrait surf photographer and all-around interesting human being, Steve Sherman has epic stories to share about world title races from Parko to Kelly, Mick and A.I. Get the behind the scenes scoop with Sherm himself tonight Jan 16 at the Privateer in Oceanside, Ca.

The Senior Staff Photographer at Surfing Magazine will be talking story over some pizza and beer, and sharing never before seen photos of Parko’s dramatic campaign to become a world champion. Open to the public. Directions here.

Steve Sherman represents a select collection of brands that personify his signature styles.
They include: Brixton Hats, V.S.T.R apparel, and Stance Socks


June 19th, 2012 | By | 3,407 Comments

International Surfing Day Live Webcast

Surfrider‘s first ever ISD Web-A-Palooza is kicking off summer in style with 8-full hours of celebrity surfers, live bands, bikini models, surf movie premiers and more. Join the convo on twitter and heckle host Chris Cote and the SWELL crew using #ISD and @SWELLDOTCOM.

Guests Include

-Josh Kerr
-Pat O’Connell
-Makua Rothman
-Le Blorr
-Peter Townend
-Susan Holmes McKagan (Co-host)
-Dozens more legends!

This event also offers a one day only, exclusive chance to score a Surfrider membership package including heaps of surf-gear for less than cost! From $30 tee, mag, coozie member combo to the $300 GoPro travel pack, these deals will save you cash… and the ocean.

Surfrider is hooking up one lucky SWELL fan with a VIP Membership package. Today only here!