Archive for the ‘THE SWELL LIFE’ Category

November 18th, 2014 | By | No Comments

Meet Your Maker | Yea.Nice’s JJ Thomas Olympic Medalist & Yea.Nice Co-Founder Takes Us Behind the Beanie

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In our ongoing series spotlighting the faces behind core companies who practice what they preach, we caught up with JJ Thomas of YEA.NICE. He Co-founded it in 2010 after an accomplished snowboard career that included an Olympic bronze medal in the 2002 snowboard halfpipe, an X-Games gold medalist, and 2010 Dew Tour Champion. He took his battle-tested beanie knowledge to build a brand, and it we’re stoked he shared it with SWELL.

What was the inspiration for focusing solely on building a beanie brand?

JJ:Beanies speak to Josh’s (co-founder) and I’s roots after bearing some of the harshest winter conditions so we understand quality from a functional standpoint as well. We engineered a new in-store beanie display to give our customers a unique experience when selecting trying on our beanies at retail, we also created Beanies4Life, a one for one program that helps the homeless community through our beanies, so everything we’re accomplishing comes back to beanies which is why we made that choice to be a beanie focused brand. (more…)

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November 16th, 2014 | By | No Comments

A Slice Of Life | Suits for the Season

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Autumn is a confusing time for surfers. I mean, in summer you trunk it, in winter you’ve got your fullsuit/ steamer situation, and of course they’re called spring suits for a reason. Does that mean in fall, you just put on your spring suit, and call it a fall suit? This is one of life’s great mysteries. While the temperatures seem to allow for this, fall suit just doesn’t have quite the same ring to it. So maybe, we can think of a different name… lets go with “transitional suit.” Transitional wetsuits can come in different shapes and thicknesses, but usually involve 2mm neoprene, instead of a fullsuit’s typical 3/2, or a steamer’s 4/3 (sometimes 5/4/3… for extra frigid winters.. yikes). My favorite way to wear 2mm neoprene is in the form of separates! For example, Billabong Women’s cropped jacket paired with their wetsuit leggings makes for a fun and unique wetsuit “outfit.” These pieces have been keeping me nice and warm, but not too hot, while the water is starting to cool down.

Photo: Willie Kessel Photography | Instagram: @williekessel

Pictured: Billabong Cropped Wetsuit Jacket and Surf Leggings

November 15th, 2014 | By | No Comments

Saturday Salute | Retail Motivation

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“Physical fitness can neither be achieved by wishful thinking nor outright purchase.” Noted, Mr. Joseph Pilates. But motivation is a different beast. One that can be coerced by a  fresh pair of stretchies from time to time. So buy that new workout ensemble you’ve been eying. It’ll give you one less excuse to skip on fitness. Think of it as an investment in your health. You deserve it!
Need some retail motivation? Click below for our favorite picks of the season:
New Activewear | Pictured: O’Neill 365 Activewear

WELCOME TO SATURDAY SALUTE:
/Sa’lute/: Italian meaning “cheers!” or “Enjoy excellent health.” Cheers to Saturday with Salute: a balanced dose of healthy recipes, fitness inspo and weekend-worthy drinks.

November 14th, 2014 | By | No Comments

SWELL Drinks |Turk’s Irish Coffee A Sea Worthy Holiday Libation From the Best Bar in America

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This staple watering hole in South Orange county sits on the Dana Point Harbor and pours drinks fit for the saltiest sailors around. Turk’s is hands down SWELL’s favorite bar in the world, from the skylight fish tank to the strongman photos of Turk himself, SWELL’s end of summer party went bonkers in this place. (more…)