Archive for the ‘THE SWELL LIFE’ Category

May 8th, 2014 | By | 266 Comments


In the surf movie, Waterman, Gerry Lopez said one of the more profound statements I’ve ever heard…I don’t know what it is exactly word for word,  but it basically said “I am getting rich each day, in ways that don’t count at the bank.” That quote has stuck with me for a quite some time. And man oh man is Gerry correct.

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May 6th, 2014 | By | 490 Comments

Behind the Cover | Pete Frieden


SWELL welcomes the exotic photo works of Pete Frieden, another lensman carrying on the legacy of Larry “Flame” Moore. After years of working with Flame at Surfing Magazine, he circled the globe covering the World Championship Surfing Tour.

Peter captured these critical images near his home in Bali and Hawaii’s iconic North Shore. Pete gives us some insight into his camera choice on the slab hunting missions in SWELL’s summer catalog.


Here’s the cover shot of John John at pipeline shot from sand with a  Canon 500 mm lens. (more…)

May 5th, 2014 | By | 254 Comments

Behind The Scenes: May 2014 Catalog Photoshoot SWELL Models Hit the High Desert to Show Off Summer Styles

The SWELL crew took to the desert is search of sun scorched earth to show off the hottest summer styles. The Mohave Desert brought us early season tan lines, the salty hair, the sand-filled pockets with models Merillia and Natazha (more…)

May 3rd, 2014 | By | 593 Comments

SeaMade: #CityWild 3rd Point Stories of native wanderings by blogger, Madison

Exiting the canyon and making our way down Las Virgenes Road, I couldn’t help but reflect on how far we had come. From the campground to our makeshift trail to cliff jumps and stream paddles, we were all feeling really psyched and ready to jump in the ocean. The panoramic ocean view kept our minds off the heat mirages coming up off the pavement to lick our ankles.

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