Archive for the ‘THE SWELL LIFE’ Category

April 24th, 2014 | By | 398 Comments

#SWELLivin

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When working out (usually at an intense level) it is totally common to be asked the following question (usually in an exasperated/confused manner): What are you training for? Well, as much as I wish I could say the NFL combine, to be a professional stunt person (I’ve actually contemplated this), the Olympics or something totally impressive, my answer is always the same…life.
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April 24th, 2014 | By | 409 Comments

Earth Day 2014 at Element HQ

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Element ramped up Earth Day activities with the unveiling of their new Half Pipe and some eco-friendly activities at their new home in Costa Mesa, Ca. (more…)

April 23rd, 2014 | By | 270 Comments

Welcome To Element’s New Home: The Branch

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Sandwiched between industrial buildings and a metal shop, you would never know it’s there…aside from the skate park and urban greenery that is. Welcome to Branch, the new home of Element Skateboards. On the surface, one might think it’s a random place for a skate company. But dive into the company culture and principles, and you’ll notice that they’re right where they should be. Founded on goals of bringing progress to skateboarding and everything that surrounds them, the choice to re-purpose one of the community’s oldest hardware stores into their new home brought the ideas of growth and a commitment to nature and community full circle.
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April 22nd, 2014 | By | 386 Comments

Meet Your Maker | Flying Dutchman Handplanes Eco-Friendly Artistry Meets Handheld Wave Sliding Vehicles

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In honor of Recycling, Reducing and Reusing on Earthday, we recognize Flying Dutchman Handplane founder Josh Huffman for re-purposing skate-decks into handplanes.  Josh explains his passion for giving his skates a second life as a hand-shaped wave slider. Check out the original sleds at SWELL (more…)